When it comes to Instagram, no star or person, for that matter, can do it better than the Kardashian/Jenner clan. From sexy selfies to controversy to promo selfies that led to more controversy, it would suffice to say that the Kardashians are currently rocking Instagram.

As a sort of marketing experiment, we’ve selected some of the top performing posts on their Instagram accounts to find out what social media marketers can learn from these reality divas.

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Kylie Jenner posted this photo, thanking her mother for providing her with a quality education. What’s so special about that? Well, it shows that she’s not special. She’s just like everyone else, excited to have graduated. She looks gorgeous deluxe, but she’s still an average teenager.

This rule applies to brands as well. Coming across as human on social media is a rule that’s been reiterated for years. Show your audience that you relate to them and allow them to relate to you by posting human behind-the-scenes photos, no pretence, no robot business speak and – for goodness sake – don’t sneak your sales messages in there.

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Exclusivity. A first. This photo gave the audience a glimpse of Kimye’s first wedding kiss, something we bet everyone was most excited to see. When you’re sitting on a major reveal or secret, create hype around it and choose a wise moment to post about it.

She posted the pic with her name and an emoji of a ring as a caption. Remember, less is more. You may be excited to reveal your company’s big secret but keep it simple. Think of original ways you can portray the message.

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Before Beyonce broke the internet with her pregnancy reveal photo, Kendall Jenner broke the internet with this original photo. Naturally, countless people have tried to replicate this photo, failing dismally. What’s the lesson? Don’t be a copycat.

Think of original photos you can post of your employees or brand ambassadors. Audiences crave originality, especially on a platform such as Instagram brimming with generic selfies, pics of pizzas and the snapshots of the Grand Canyon.

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Timing is everything. Caitlyn Jenner posted this picture of herself and daughter Kylie on an outing short after Kim’s notorious Paris robbery. This photo sparked outrage amongst fans, everyone thinking it insensitive to post such a happy, carefree photo, while a family member was in distress.

Very public personal matters aside, timing is everything when it comes to posting. Keep an eye on trends and latch onto them. Don’t come with a whoo-ha post after the heat has died. Make sure you latch onto relevant topics. Brands have suffered disastrous consequences due to the misuse of trending hashtags. Be very careful.

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Caitlyn Jenner posted her controversial and emotional speech regarding her gender change which, naturally, received bijillion views. Given the controversy, she could’ve hidden in a cave yet instead she decided to make a very public reveal, upping her social status.

Brands should come across as honest on social media. Don’t hide from your audience, post those live videos and tell them what’s up behind-the-scenes. Break down those logo plastered walls, why don’t you.

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Ah, you can never go wrong with posting a meme. Kylie Jenner tagged her mother, Kris Jenner, and encouraged her fans to tag their besties as well.

There’s no better way to generate engagement on your Instagram page. Ask questions. Post polls and generate healthy discussion.

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Cash me ousside, how ‘bout dat? For some inexplicable reason, one teenager’s slurred words uttered on an episode of Dr Phil have sparked social media frenzy and Kourtney wasted no time in posting this photo, captioned “ca$h me ousside”.

This is a prime example brands need to follow. No matter how idiotic the trend may be, brands should find some relevant way to harness the power of trendsville and hashtag valley.

Never don’t latch onto a trending topic.