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Meet the client

..or rather, meet the product. Little LogBook invented a small GPS device that does all of the hard work of collecting your trips while you drive. Their products are currently distributed both online and by the likes of Makro, AA, DionWired, Waltons and Cape Union Mart.

 

Challenge

Convince as many people as possible that the Little LogBook is their answer to saving a lot of money when claiming mileage from the Taxman. Short version: Increase their number of leads and interest in the Little LogBook. No problem.

Execution

The main theme around the campaign was “Turn your Mileage into Money”. Our team designed a thought provoking lead page convincing people that the Little LogBook is the answer to their mileage claiming nightmares.

We designed some snazzy artwork to accompany the lead page and set about getting it out on social media with enticing content to boot. The results? Remarkable.

Results

We generated 135 qualified leads for our client within the first three weeks of launching the campaign. Let’s do the math, shall we?

So, a Little LogBook sells for R999. Say every one of our leads turned into a sale. That would amount to a profit of R134 865.00 generated from one idea, one lead page and inspiring team work.