Meet the client

Sandown Travel specialises in corporate, leisure, group and Incentive Travel – outbound and inbound- and special events. They’ve taken a lot of people to a lot of amazing places across the globe.

Challenge

Launch one of the biggest competitions in the South African travel industry. Prize? An all-inclusive trip to Mauritius to the value of R90 000! Campaign budget? R5 000. What? No problem.

Execution

With a hashtag, a vision and fantastic team work we launched the competition on 1 June 2016. Instead of making it a “subscribe to enter” contest, we had the audience on Facebook, Twitter and Instagram post their holiday selfies to earn bonus entries which subsequently sky-rocketed our client’s engagement on these pages.

Why stop there? We increased the number of feet in their concept store by encouraging the audience to book a holiday to the value of R5 000 or more to earn bonus entries.

Our graphic design team created bewitching artwork that had entrants positively salivating at the thought of winning such a massive prize. Our web development team used their elusive talents to control the screens in Sandown Travel’s Concept Store to further advertise the competition in their store.

Results

Sandown Travel’s Facebook page likes increased from 5 261 to 10 810. That’s a whopping 51% increase. Combined competition posts reached 4 657 950 people. Imagine only 0.5% of those people were to book a holiday of R2 000 with Sandown Travel. They would make a profit of R46 579 500. Remember our campaign budget of R5 000?

Their Twitter page followers increased by a total of 49% and a total of 9 585 people entered the competition which ran from 1 June 2016 to 31 December 2016.