Will twitter become obsolete in 2017? Will Instagram dominate Snapchat? Are women still the dominating force amongst social media users? We’ve gone on the hunt for answers to these questions and stumbled on a few trends to look out for in 2017 in the process.
Live video content is growing in the SM scene. Companies should look at making greater use of functions such as Facebook’s Live Video to connect with their audience on a more personal level.
Brands will make more use of messaging apps to connect with their customers. Apps such as Facebook Messenger and Whatsapp are great ways to answer customer enquiries, process complaints and receive feedback.
The possibility of Virtual Reality entering the social media marketing scene is becoming more real.
Ephemeral content will become more visible. Ephemeral content is messages that disappear from the recipient’s screen after the message has been viewed.
Instagram is the new storytelling platform. Instagram recently introduced a storytelling feature quite similar to Snapchat’s meaning many Snapchat users are shifting over to Instagram.
AI Lenses for Facebook and Instagram. Facebook introduced funky photo filters late last year and its use in both Facebook and Instagram will increase throughout the course of 2017.
Rise of the interactive gifs to promote brands. You might have at some point spotted an interactive gif in your Facebook feed. Just have a look at Play the Gif’s Facebook page for some cool ideas.
Cracking the whip on “Fake News”. Social Media platforms are cracking the whip on and looking to eradicate fake news spreading like wildfire on social media platforms.
Social commerce. More consumers are leaning towards doing their shopping on social media.
Increase in paid advertising on social media. Sad news for marketers and businesses alike, your social media content is becoming harder to see by the day. You need to show the money before your content gets showed to a useful amount of people.
Personalised content. Businesses should chuck out the robot speak and create more personal, behind-the-scene and engaging content for social media.
Increase in male users on social media.75% of male internet users are on Facebook as well as 83% female users. Don’t throw away your male audience.
Instagram is dominating the social media industry in the eyes of teenagers.
Mobile marketing is still king. Almost 80% of time spent on social media platforms happens on mobile.
Don’t throw Snapchat away. Over 400 million snaps are shared on Snapchat per day, and almost 9,000 photos are shared every second.
Images with content rule! Tweets with images receive 18% more clicks than tweets without images. On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate.
Don’t forget to market your blog content on social media! Blogging continues to grow, with over 409 million people viewing more than 6 billion pages each month on WordPress alone.
Whatsapp is fast becoming a viable social media marketing tool.
Twitter is dying a slow death. Financial distractions, under-management, directionless, at this point it’s difficult to pinpoint any one problem with this platform. In its defence, it still has a healthy engaged user base.
Here’s a random fact for restaurants. Pizza is the most widely instagrammed food, directly ahead of steak and sushi.
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