7 Email Marketing Trends you should Know (2022)

Email marketing trends across Desktop, Laptop, tablet and mobile devices

Do you have a plan for email marketing in 2022? Are you looking for trends that could help you formulate and execute an email campaign more effectively?

7 Email Marketing Trends you should Know (2022)

Do you have a plan for email marketing in 2022? Are you looking for trends that could help you formulate and execute an email campaign more effectively?

mail marketing trends across Desktop, Laptop, tablet and mobile devices

Then you’re in the right place.

If you are not already familiar with what email marketing is don’t worry. Here’s an overview of email marketing.

What is Email marketing?

Email marketing, also called direct marketing or digital marketing, is one of the most effective ways to market your products or services. By integrating it into your marketing automation, your customers will be aware of your latest products or offers. Through different types of marketing emails, it can also play a key role in your marketing strategy. This includes lead generation, brand awareness, relationship building, and keeping customers engaged between purchases.  

Here are 7 Email Marketing Trends you should know in 2022

1. User-generated content

While the majority of your emails should be focused on your content, you should also explore including more user-generated content for a variety of reasons. For starters, it allows you to incorporate other points of view and spice up your message. User-generated material also demonstrates to subscribers that you care about their happiness.

2. Hyper-segmentation and personalization

The days of sending a single weekly email blast to your whole list of subscribers are long gone. It’s all about giving the appropriate content to the right users at the right time through segmentation and personalisation. If a consumer makes purchases during a certain time of year, for example, sending them promotional emails at that time is your best chance. The more you tailor your emails to each subscriber’s demands, the more likely they will be interested in your material.

3. Omnichannel Communication

Email is one of the most significant digital marketing mediums. It’s most successful, though, when used in conjunction with other channels like SMS, social media, and online push alerts. If you confine your digital presence to one or two channels, you’ll miss out on possibilities to communicate with leads in a variety of ways. Unlike traditional multichannel marketing efforts, omnichannel marketing campaigns update and change message across all platforms in response to each user’s action. They’ll be presented with tailored content that makes sense in the context of their unique customer journey, regardless of the channel they select to engage.

4. Augmented reality/virtual reality 

In 2022, augmented and virtual reality will be two of the most intriguing upcoming technologies, and your audience will be on the edge of their seats, wondering what’s next. While there are still certain obstacles that make it tough for marketers to use this material in emails, this is improving as AR and VR become more widely available on multiple platforms and operating systems. Apple, for example, has included augmented reality capability into both iPhones and iPod Touches, allowing users to see AR material straight from the Mail app and other native apps.

For your next email campaign, here’s a brain tattoo. You could send a simple 2D picture in an email that, when clicked or tapped, expands into a 3D AR item.

5. Interactivity

People are drawn to things that are different from what they are accustomed to. Interactivity is a simple technique to set your emails apart from the other emails in your subscribers’ inboxes. This also offers up a slew of possibilities for interactive material that will engage your audience in a variety of ways. Surveys, polls, and feedback forms, for example, allow users to interact in the other direction and share their opinions with you. You’ll be able to collect essential brand information while also demonstrating to your audience that you care about their experience.

6. Mobile optimisation

While 10 or even five years ago, mobile devices were more restricted, today’s smartphones provide consumers with far greater capability and speed.

Furthermore, during the last few years, displays have become much larger. With that in mind, it’s no wonder that email marketing is becoming increasingly relevant to smartphones and tablets. More than half of all email openings now originate from mobile devices, and around three-quarters of all smartphone owners use their devices to check their inboxes.

7. Importance of data privacy 

Since the dawn of the internet, data privacy has been a critical consideration for organizations, but today’s customers are more worried than ever before about their privacy. Constantly shifting legislation, as well as regulatory gaps across nations and even states, make campaigning unexpectedly difficult while remaining compliant with all local laws.