How To Build A Winning Digital Marketing Strategy In South Africa For 2022

start planning your winning digital marketing strategy for 2022

An online marketing strategy is your key for accelerating your growth in today’s multimedia world. 

Taking the next step to create or improve your current marketing strategy has never been easier with this winning strategy.

You’re first probably asking yourself what is a digital marketing strategy (more especially a winning strategy.)

It’s common to hear how important going online is for business, especially in South Africa. 

What’s the point?

Why do we have to go online when we’ve spent decades before the 1990’s marketing the old fashion way (which was effective)? 

It’s because the reality today is Virtual Reality.

Here’s an insight for you.

According to the worldwide study (2020: 4.5B), internet use has remained steady at 4.66 billion people. That implies that the internet is currently used and communicated by 59% of the world’s population. Currently, social media is used by 53% of the world’s population, and a rise of 13% year over year. Internet users have increased by 7.3% year-on-year (the base has been modified to remove social media). Unsurprising, given the nature of the South African 2020 lockdown.

But you’re not here for that right? Obviously not so let’s dive right into it.

Realizing the importance of having a strategy is the first step to your success as a digital marketer. As you read you will have a clear direction of this article.

How To Build A Winning Digital Marketing Strategy In South Africa For 2022

An online marketing strategy is your key for accelerating your growth in today’s multimedia world. 

Taking the next step to create or improve your current marketing strategy has never been easier with this winning strategy.

You’re first probably asking yourself what is a digital marketing strategy (more especially a winning strategy.)

It’s common to hear how important going online is for business, especially in South Africa. 

start planning your winning digital marketing strategy for 2022

What’s the point?

Why do we have to go online when we’ve spent decades before the 1990’s marketing the old fashion way (which was effective)?

It’s because the reality today is Virtual Reality.

Here’s an insight for you.

According to the worldwide study (2020: 4.5B), internet use has remained steady at 4.66 billion people. That implies that the internet is currently used and communicated by 59% of the world’s population. Currently, social media is used by 53% of the world’s population, and a rise of 13% year over year. Internet users have increased by 7.3% year-on-year (the base has been modified to remove social media). Unsurprising, given the nature of the South African 2020 lockdown.

But you’re not here for that right? Obviously not so let’s dive right into it.

Realizing the importance of having a strategy is the first step to your success as a digital marketer. As you read you will have a clear direction of this article.

The fundamentals for a digital marketing strategy

Defining your brand.

Branding is the process of projecting a memorable image of your organization and products to customers via the use of marketing tactics.

Long-term client loyalty and profitability require creating an image that is distinct and better than your rivals in some manner.

Build a brand that will photocopied into the minds of millions. In today’s societies people only care about having a logo rather than a brand.

Shaping your marketing persona(customers)

Defining this aspect of your approach can assist you in creating content that is more relevant to your desired target audience. 

Customer personas remind you to put your audience’s desires and requirements ahead of your own. It’s easy to get lost in the confusion of measuring the effectiveness of content you put out. 

In a nutshell, it’s a thorough profile of someone who represents your target market.

This consumer persona will be given a name, psychographic and demographic information, interests, and behavioural characteristics. You’ll be aware of their objectives, pain areas, and purchasing habits.

Using S.M.A.R.T to guide your strategy

Use specific, measurable, achievable, realistic, and timely goals to guide your strategy (also known as S.M.A.R.T. objectives). 

Consider your company’s short- and long-term growth objectives.

Picking your winning digital marketing strategies

Establishing your online marketing strategy is critical. When you work with a full-service digital marketing agency like ATKASA, you can assure that one of our first tasks will be to develop a sensible and competitive plan for your business.

The purpose is to increase brand recognition and sales income.

Results in a client base that will not only convert but also stay loyal to the brand. As their objective is to create profit and overall connections with the right consumer, a brand’s image is determined by the buyer persona they’ve chosen to target.

Structuring your online marketing budget (steps)

  • For forecasting purposes, be aware of your costs and revenues.
  • Establish your digital marketing objectives.
  • Your objectives should be adjusted to fit your company’s main goals and vision for growth.
  • Keep your annual budget in mind, but be flexible on a weekly/monthly basis.
  • Consider seasonality, holidays, and industry events.
  • Over time, evaluate your budget vs results and make adjustments if needed.

Analyzing your marketing strategy

By preparing your approach, you can ensure that it succeeds. Determine your ad budget if you’re advertising. Create a content calendar if you’re releasing material.

Three key tips:

  • When brainstorming, place the group in a pleasing environment
  • Be familiarized with all benchmarks and goals prior to beginning the process
  • Spend time evaluating every idea

Track your results

By measuring the performance of your plans, you can monitor and assess their effectiveness. To maintain track of your initiatives and return on investment, using Google Analytics, Google Search Console, and Google Ads (ROI).

There are 5 top ways track the success of Your Digital Marketing:

  • Website Analytics 

Website analytics is the best and most frequent technique of tracking. You can observe who is visiting your site and from where you are coming from with this tracking approach. 

This approach tells you which marketing techniques are generating the most clicks as well as how many of those clicks convert to sales or leads.

  • Ad Network Conversion Tracking 

Conversion monitoring is available in all ad networks, including Google AdWords, Facebook Ads, Bing Ads, and more. 

Conversion monitoring is essential since it reveals how well your campaign is doing in areas like phone calls, online sales, newsletter sign-ups, app downloads, and more.

  • Phone Tracking

One of the most efficient methods to use for one of your best lead generating sources is to log calls. 

You may use call monitoring technologies to figure out which marketing campaigns are producing the most phone calls.

  • CRM (Customer Relationship Management)

Customer Relationship Management (CRM) is a framework for managing customer relationships. 

When it comes to being organized and tracking outcomes, these databases are a salesperson’s greatest friend. 

Salespeople establish profiles for all of their prospects using a CRM, including their name, company, phone number, lead source, and any other information coming during the sales process.

  • KPI Tracking

The outcomes of our previous four techniques are stored in KPI Tracking for simple viewing in one list. A key performance indicator, or KPI, is any piece of data that provides insight into the effectiveness of your campaign.

Everything discussed here is essential for increasing your brand’s online exposure. These fundamentals may seem overwhelming at first for firms new to digital marketing, but once you get the hang of it, it will seem natural as wearing a seatbelt in a car.

Sources:

https://merlinone.com/simple-brainstorming-techniques-for-content-marketers/
https://www.webfx.com/internet-marketing/actionable-digital-marketing-strategies.html
https://www.atkasa.com/the-future-of-digital-marketing-in-south-africa/
https://www.mainstreetroi.com/5-ways-to-track-the-success-of-your-digital-marketing/