Are social media campaigns effective?

Marketing team planning a social media campaign cross platform and for multiple device types

You are probably asking yourself are social media campaigns effective when it comes to marketing?

Yes, they are.

Are social media campaigns effective?

You are probably asking yourself are social media campaigns effective when it comes to marketing?

Yes, they are.

Marketing team planning a social media campaign cross platform and for multiple device types

Social media campaigns are your foundation for success as a brand and digital marketer. 

For you as a brand to connect with your target audience it’s important to socially connect with people online as people react more to social media advertising than traditional media marketing (TV adverts, radio and billboards).

Social media campaigns increase brand awareness.

According to Thomas J Law, 3.5 billion individuals use social media, and 73% of customers say their purchase decisions have been affected by a brand’s presence on social media.

You’re probably asking yourself what is a social media campaign?

A social media campaign is a planned marketing operation that uses social media to raise consumer awareness, engagement, and loyalty to a company, brand, product, or service.

We see big companies with deep pockets hitting the headlines of Google and our social media pages because it was easier to influence people as an existing creditable brand, for example, Coca-Cola.

  Brands use many platforms to run social media campaigns, such as:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn
  • Pinterest
  • Reddit
  • TikTok

Plus, most brands use multiple channels for their social media campaigns.

For example, here at ATKASA, we love to connect with people through Instagram, Facebook, Twitter, LinkedIn.

A Social media campaign example:

ATKASA-Digital Agency: Herbalife Nutrition

One of South Africa’s best digital agencies ran the “H24 and Protect Your Business Campaign in 2021” for Herbalife nutrition. 

The campaign entails several different tactics, such as online advertising, and creating original content. Arguably, the most impressive part of the campaign was the way ATKASA had harnessed user-generated content largely on Facebook. 

Due to the ever-growing Herbalife Nutrition Community, it is easier for content to spread like wildfire, hence user-generated content is effective.

What is user-generated content?

User-Generated Content (UGC), is content created and published by unpaid users.

Customers, followers, or fans who support the company with their unique content such as photos, videos, blog entries, and social media postings are considered contributors.

Crazy, right?

At this stage, brands may contact the creators to request permission to publish the material on their platforms.

Today, all kinds of businesses employ user-generated content as part of their marketing strategy.

And it’s easy to understand why.

User-generated content is an excellent method to engage your target audience, leverage the power of social proof, and find great material with little effort.

Also, your brand will be exposed to a much larger audience when users promote you to their followers.

The best part?

According to Thomas J Law (2021), When brands share user-generated content, the posts receive 28% higher interaction than company-created posts. 

And that’s not half the story,

Ads based on user-generated content receive four times higher click-through rates and a 50 percent drop in cost-per-click as compared to average ads.

So, how can you get started?

If you run an E-commerce store, you could promote a hashtag asking your followers to tag you in images they share featuring your products.

You also provide an incentive to your audience, such as a chance to win a prize in a giveaway.

If you don’t sell physical products, consider creating a hashtag around one of your fundamental brand values or an interest that your target audience enjoys.

All in all, UGC builds trust and demonstrates that you value your customer by engaging them in a direct, personal way.

Here is a little bonus for you.

5 brainstorming social campaign themes.

  • Newsletters
  • Social Listening Solutions
  • Webinars
  • Forums
  • Sales Teams