AI: The future of digital marketing

artificial-intelligence-man and Machine circuitryLearning and understanding artificial intelligence will become mandatory for marketers as we have reached a stage in marketing where if you do not incorporate forward-thinking technology into your strategy it might be considered as behind.

Some marketers may worry that the shift from traditional marketing is going to backfire, which can never happen as traditional marketing still is the foundation for strategies is done today. If anything; new technologies like artificial intelligence are designed to improve marketing efforts.

Here are ways you can incorporate artificial intelligence into your marketing strategy:

  • Chat bots

These have replaced a human answering frequently asked question. These are usually on social media messages or on the landing page of a website. These AI-powered chat bots provide consumers with fulfilling information without the interference of a human.

  • Targeted advertising

AI can read keyword searches, social media profiles and other data to make online ads become more effective. This saves money by not advertising to a demographic that does not the service or product.

  • Future Forecast

With artificial intelligence designed to collect consumer patterns hand in hand with other data, marketers will be able to predict future trends more easily.

  • Tailored pricing

When you search for a certain product often then you get pop up ads on your Instagram, that’s because your cookies have provided marketers with information that helps them tailor their pricing to suit your needs.

  • Convenience

It makes the job easier for marketers while saving them money. Consumers are getting used to it now so it means other corporates have little to no time to catch up. If consumers are getting extra services from other companies they will obviously not be loyal to your brand if you are not adapting to new technologies.

It might be that AI will sweep the markets even more in 2019 but testing it out or implementing it now should be what most brands are doing. Read our blogs and follow us on social media for more informative articles and updates like this one.

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