The newest trend is social media is automated posting systems that manage your posting to your social media accounts. When this initially started there was a big “hooray!” sounding from the offices of social media experts. Finally there is a way to schedule posts to various platforms without having to sit online and wait for the optimum time for this post to go on Facebook. And yes – this definitely is reason to celebrate, BUT it doesn’t mean you can now sit back and scratch social media posting completely off your to-do list. Let’s look at why you need this system and how you can make it work for you. The first and very important thing to notice is what I’ve mentioned – this does not mean your work is done. It’s like doing washing. You put your dirty clothes in the washing machine and it’s great, but nothing will be washed until you tell your washing machine what it needs to know. You need to set the programme, choose hot or cold water, washing cycles and so on. It works the same with social media automation. The goal is not to take your work away, but rather to help you work smart. So in order to work smart, there are a few things you can do to use your automation system to its fullest capacity. You need to understand when to automate. Once you start automating, you can find that you may become a little addicted. When you’ve discovered its efficiencies in one area, you might want to keep going with this automation thing until your entire workflow has been automated – not cool. One way of building a brand and an audience on social media is sharing great content. Automation helps here, because it helps you to post this content online when your target market is in the best position to read it. It also frees up some time to find more content. T.A. McCann has a very interesting rule called the 5-3-2 rule of social media sharing. This concept states the following: For every 10 updates you post to a social media channel;
- 5 should be content from others that is relevant to your audience
- 3 should be content from you (no, not a sales pitch, just relevant information)
- And 2 posts should be personal and non-work related that shows your audience your human side
The great thing about this concept, or rule if you like, is that it forces you to focus more on your audience instead of on yourself. It helps you to convey the right message. Social media specialists also like sharing thoughts, quotes and so on through their selected networks. These would fall under the “personal” section in the 5-3-2 rule. As long as these posts are not time sensitive, automate and schedule them. One thing you should NOT do is schedule customer interactions. This can lead to not-so-nice experiences – for both you and your customer. If you’re a really big company, you might get away with automation simple responses like “Thanks”, but going further than that is a dangerous move. Remember that customers appreciate individual responses on social media (we all like to feel special) and many people are on social media for exactly that reason. Customers can tell when they are receiving a “human” response or an automated response that everyone else will get. If you are to go the automation route, remember the important questions: in which time zones are most of your customers situated? When do you get the most exposure? When are you able to respond to interactions with your customer? Keep these in mind when setting up your automation schedule and it will go a long way to help you out. The advantages of automation should be clear to you, but don’t forget the conversation element. Neither can be truly effective without the other. Begin by determining what would work best to automate and make sure you keep a good balance between scheduling and conversing. That way your washing will be truly clean and not just wet. ATKA SA Online Marketing Experts are proud to announce that we now offer an automated posting system for Social Media posting. If you would like to know more please feel free to contact us.