Benefits of Using Humor in Marketing Campaigns

When we ask you what your favourite television commercial or billboard is; the brands that use a bit of humour are usually the ones that come to mind.

Benefits of Using Humor in Marketing Campaigns

When we ask you what your favourite television commercial or billboard is; the brands that use a bit of humour are usually the ones that come to mind.

A little humour can go a long way towards getting audiences to engage, making for more effective brand and media monitoring in the right circumstances.

Consumers gain a certain entertainment value from marketing campaigns spiked with humour and it is usually great punchlines that help us remember brands.

It helps spread the word about your brand

Everyone loves sharing a good joke whether in the pub, office or at school among friends. If your marketing campaign has a good punchline, said punchline will be shared thus word of mouth around your brand spreads to more people. This is the exact objective behind effective brand and media monitoring.

If you share something humorous on your company’s social media pages, there is a good chance the post or tweet will be shared and re-shared among followers. Another great way to spread the word. 

A great way to enjoy what people are saying about your brand.

It sets you apart from the rest of your competitors

Many brands take themselves too seriously and advertisements can come across as stiff and impersonal. If done well, a bit of humour will set your brand apart from your competitors’, giving you an edge that can only mean good things.

Your brand comes across as approachable

As we have mentioned just now, brands tend to come across as too impersonal and consumers will prefer buying from brands that come across as approachable. 

This is often the bugbear of people conducting brand and media monitoring, when they are faced with feedback that makes their brand seem a little robotic.

Humour will help make your brand appear human and approachable, and show people your company enjoys life too.

Grow your client base

All the benefits mentioned above combined will help increase your client base and will consequently result in more sales. More sales, of course, mean more money for your business to grow.

Some Mediums in which businesses can apply humour in their marketing campaigns

Billboards

A trend businesses are following lately is the use of emoticons on billboards. A funny slogan or punchline on your billboard will go a long way in cheering those people stuck in Monday morning traffic.

Commercials

Television commercials are a popular medium with which companies can express their humorous side. 

The platform is monstrous and versatile.

Social Media posts

Strategically placed humour in an advert on social media could spark a sharing frenzy. If you are lucky, you might start trending on social media, a brilliant way to increase your social media following.

Contact ATKASA for Brand & Media Monitoring Services

We here at ATKASA have a lot of humour and excellent ideas we are simply burning to share with clients. Experience the benefits above and more in your next marketing campaign and contact us now for a proposal.

To find out more about our various digital marketing services, be sure to visit our website for details.