With the growing interest in content marketing, social media continues to grow as a lead generation avenue, and according to an infographic from Oktopost[1], at least 80 percent of Business to Business ‘B2B’ leads were through LinkedIn.

LinkedIn is mostly used as a networking platform for professionals and job-seekers. Whether you’re a marketing executive or a business owner who runs a small local shop, LinkedIn is for anybody interested in taking their professional life more seriously and to connect with other professionals.

In a study which was conducted by the Content Marketing Institute it revealed that 97% of B2B marketers use LinkedIn for content marketing purposes. However, in a study that was done by LinkedIn it revealed that 91% of high-level decision makers use LinkedIn as their number one source for professional content. This goes without saying that a great content and campaigns will garner leads for you which will make your company gain relevancy.

Here are 5 ways to use LinkedIn as your B2B marketing channel[2]:

Optimize your profile

To come across as authentic and professional, you need to make sure your profile does not have loopholes and looks like it was rushed. From the HD picture in your profile picture of the header to a visible and attention seeking logo, to the great written content. These are minor things but they affect people’s decision on whether or not to do business with you.

Deliver targeted content

Content creates engagement and brand exposure. LinkedIn has a publishing function that allows you to create and publish lengthier content. This will give you a platform to use all your keywords and get all your information without being limited. As mentioned above, professionals use the site as their source of information. You want to put your best foot forward!

Monitor your competitors

Take the tips and tricks on how to improve your own business instead of stealing ideas. Doing this will give you an insight of the latest industry trends.

Follow influential people/join like-minded groups

Create a strong network and build relationships. This will be helpful even outside LinkedIn. Attend seminars and conferences that will help you network more. Do not forget to have contact information on your page.

Use the LinkedIn Ads platform

LinkedIn’s ad platform offers powerful targeting options and pay-per-click (PPC) campaigns that drive brand awareness and lead generation.

Mastering LinkedIn is possible with the right team by your side. For more information about our digital marketing services, visit our website www.atkasa.com or simply contact us info@atkasa.com / 011 024 3847.

[1] https://medium.com/b2b-social-media/linkedin-drives-the-majority-of-b2b-leads-and-conversions-infographic-a07cf852bb46

[2] https://www.lifewire.com/what-is-linkedin-3486382