Choosing The Best Marketing Goal For Your Facebook Ads.

Business owner conjuring marketing campaigns wiht Facebook ads

I know what you’re thinking. Facebook is probably the most neglected platform out there, and you probably have this idea that Facebook is so dead that even our parents use it. 

The reality behind this whole “graveyard”, is that it’s actually the holy grail of marketing.  Here’s something you didn’t probably know, Facebook is hands down the largest social media platform in the world, weighing in at nearly 2.5 billion MONTHLY users.

Approximately 32,58% of the world population are active Facebook monthly users.

Insane right?

You want to blame Mom and Dad for being one of them, but with that said, you should look at the bigger picture and that is an opportunity to leverage a global market all from your fingertips. 

What’s even crazier is the number of users on Facebook Marketplace. According to Karissabe Bell (2021), Facebook Marketplace has 1 billion users. That means there’s a billion businesses on Facebook listing products and services. 

Doesn’t sound like Facebook is dying anytime soon, does it? Yup!

Choosing The Best Marketing Goal For Your Facebook Ads.

I know what you’re thinking. Facebook is probably the most neglected platform out there, and you probably have this idea that Facebook is so dead that even our parents use it. 

The reality behind this whole “graveyard”, is that it’s actually the holy grail of marketing.  Here’s something you didn’t probably know, Facebook is hands down the largest social media platform in the world, weighing in at nearly 2.5 billion MONTHLY users.

Approximately 32,58% of the world population are active Facebook monthly users.

Insane right?

Business owner conjuring marketing campaigns wiht Facebook Ads

You want to blame Mom and Dad for being one of them, but with that said, you should look at the bigger picture and that is an opportunity to leverage a global market all from your fingertips. 

What’s even crazier is the number of users on Facebook Marketplace. According to Karissabe Bell (2021), Facebook Marketplace has 1 billion users. That means there’s a billion businesses on Facebook listing products and services. 

Doesn’t sound like Facebook is dying anytime soon, does it? Yup!

What Advertising Solutions Do Facebook Ads Offer?

The platform offers advertising solutions for every skill. You don’t have to be an expert to start advertising on Facebook. Creating and executing campaigns with easy self-service tools and measuring your performance with easy-to-read reports. Facebook has such a large user base you’ll be able to find any audience type.

How Do Facebook Ads Work?

Facebook Ads now come in various varieties. On Facebook you can promote your Page, posts on your Page, or your website. Despite Facebook’s increasing focus on local ads and keeping traffic on it’s site, you can still be successful in directing users to your website. Facebook ads target users based on their location, demographic, and profile information.

Here’s A Quick Tip:

*After creating an Ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

People will then see your ads on their news feed. Other Facebook ad alternatives are effective for driving, engagement, and name recognition. Ads that take visitors off-site are still the best option for direct response advertisers hoping to make a sale.

11 Types Of Facebook Ads Available:

Image Ads

Image ads are designed with a capturing copy that can captivate the audience targeted. 

Image advertising might be minimal, but they don’t have to be boring.

Video Ads 

Video ads have more impact on an audience tailored to visual media. This is an effective technique if perfected to be short, simple, because long complicated videos tend to lose people. The message conveyed isn’t delivered.

It’s not necessary to utilize video content in your ad campaigns. You could also use GIF animations or other visuals to draw attention to your ads.

Poll Ads

Poll ads are very effective in engaging your targeted audience as it gives people the opportunity to express their opinion on a topic. 

Poll ads regularly have a “Yes or No” button while incorporating imagery to boost the delivery of the message on the ad. A tally response appears after each answer showing both you and those who answered.

Carousel Ads

A carousel ad displays up to ten images or videos. You could use this style to emphasize the different benefits of a single product, or even all of the pictures combined to make one big panorama image.

Slideshow Ads

Slideshow ads make it simple to build short video ads from still pictures, text, or current video clips. Slideshow Ads, like videos, feature eye-catching animation but use five times fewer data as a result, they load quickly even on poor internet connections. They are a simple, moderate technique to attract attention.

Collection Ads

These are Facebook sponsored ads, that are only available for mobile devices, they let you display five pictures or videos that consumers may click to purchase a product or service.

Collection ads work hand in hand with Instant Experiences (discussed further below) to allow consumers to purchase your items without even leaving Facebook, this facilitates online purchasing for those who are on the go.

Instant Experience Ads

Canvas ads were previously known as Instant Experience commercials. They are a full-screen ad style that loads 15 times faster than a non-Facebook mobile page. 

Lead Ads

Lead ads are only available on mobile devices, specially intended to allow users to provide you with their contact information without typing it in. They’re perfect for gathering newsletter subscriptions, registering folks up for a product trial, or letting them request additional information from you.

Dynamic Ads

Dynamic advertising allows you to promote specific products to clients who are most likely to be interested. Imagine someone viewed a product page or added a product to their shopping basket on your website but then abandoned the transaction, you can promote the same product on their Facebook feed using dynamic ads.

Messenger Ads

Messenger ads appear in your messenger. Normally, these ads are in the shape of a contact strip with an image on the profile display bubble, and on the right, there’s an ad image.

These ads include a CTA (Call-To-Action) button that initiates a Messenger chat with your Facebook Page. People can use it to have a one-on-one chat with your customer care representative.

Story Ads

Mobile devices are designed to be held vertically when viewing story ads. Story ads are a mobile-only full-screen vertical video format that lets you optimize screen real estate without requiring viewers to flip their devices.

A Sure-Fire Way To Fool-Proof Your Marketing Goal For Facebook Ads Campaigns

Normally, when you need answers to something and no one has the answer, what do you do? You Google it, sometimes that’s all you can do.

You search for “Full-Service Digital Agency” and at that point, you get relevant results. Simple. But effective

Most people avoid searching for things on Facebook, they don’t necessarily want to buy anything, they merely want to kill time and catch up with friends or relatives. 

What does that say about your approach as a marketer? It means, be unique.

Firstly, Awareness

If you need to get people’s attention, you do that through awesome content. Content that makes them laugh or is solution driven, then you pull them back to your site!

You don’t just want website traffic, but you use website traffic to help you create a new custom audience. You might start with something laid-back to get their attention or useful content.

It’s all about value. Give MORE, then get MORE.

Secondly, Consideration

By now your first awareness campaign should’ve built up some momentum. You will now  capitalize on that, by sending some of  those people offers that will transform them from strangers into leads. 

Create ads tailored to your audience’s preferences. For example, if they were looking at something related to “best SEO hacks,” you can serve them a new freebie relevant to the subject. The aim is to get some basic information from them for the least amount of money possible. Typically, it can be with a lead magnet, like giveaways, an eBook, or even a free webinar, the trick is in the giving. 

The more value you give to your audience, the more information about them you get. This will help your ads perform successfully.

And lastly, Conversions

So far, you’re doing well, and your hard work is paying off. Now you need to send your prospects product incredible offers and watch their payment information glide in. 

Selling high ticket products? No problem. Scale down the offer to a simplified version of the product.

 Have you ever seen a Masterclass signup ad for just a $1 subscription? That is called a tripwire. Wait, what’s a tripwire? Relax, I got you.

A tripwire is a tempting, low-cost offer whose primary goal is to convert potential clients to paying customers. This little trick accelerates the customer’s journey by allowing them to dip their toes in without making a large purchase.

Facebook offers 10 marketing objectives based on what you want your ad to accomplish. 

Here’s how they align with business goals:

  • Brand awareness: Introduce your brand to a new group of people.
  • Reach: Make your ad visible to as many people in your target audience as possible.
  • Traffic: Drive visitors to a specific website, app, or Facebook Messenger discussion.
  • Engagement: Reach a large audience to boost the number of post engagements or Page followers, enhance event attendance, or encourage people to take advantage of a special offer.
  • App installs: Drive users to download your app.
  • Video views: Increase the number of people who see your videos.
  • Lead generation: Increase the number of new prospects entering your sales process.
  • Messages: Encourage customers to contact your company using Facebook Messenger.
  • Conversions: Encourage visitors to perform a certain action on your website (such as purchasing your product), through your app, or through Facebook Messenger.
  • Catalog sales: Connect your Facebook advertising to your product catalog to display consumers adverts for goods they are most likely to purchase.

Choose a campaign objective  for this specific ad. Keep in mind that while conversion-oriented targets (such as sales) can be paid for each action, exposure objectives (such as traffic and views) will be paid for impressions.

The world is your oyster (like literally!)

Leveraging Facebook is one thing, but using Facebook ads is the most effective marketing tool  for your campaigns and engagement to increase.