Expanding Your Brand with Search Engine Optimisation

Whether expanding your brand on a local level or out into international markets, making decisions blindly can lead to setbacks and wasted resources that can undermine the success of your operations. 

Expanding Your Brand with Search Engine Optimisation

Whether expanding your brand on a local level or out into international markets, making decisions blindly can lead to setbacks and wasted resources that can undermine the success of your operations.

Market research is a critical part of growing your brand without going in blind, and there are plenty of ways to do it.

But have you considered implementing some of the most useful facets of search engine optimisation to do it?

Clarifying Your Market Potential

SEO is made up of a few critical components, most importantly for this discussion, keyword research and competitor analysis are an essential part of it.

These two features of SEO are generally used for finding the right foundations for organic digital marketing, but when trying to learn as much as you can about your market, they can both be invaluable.

Finding Demand Through Keyword Research

If you’re expanding your brand into a new realm of offerings, or even into new locations (be they local or international), your best shot at success comes from a sound understanding of the market you will be servicing.

You need to know whether or not there is a strong enough demand for your idea, and fortunately the digital age gives you ample tools to get this understanding using real metrics.

The process of keyword research is nothing new to search engine optimisation, often forming a critical first step, but where market research is concerned, it can be used to identify the concentration of demand in your market.

How many people are searching for what you plan on offering each month, which areas are these searches coming out of, which devices are being used to search for them?

Using keyword research to answer these questions will not only give you a better understanding of how in-demand your idea is, but will also give you ideas of what related products and services are being searched for, which are in higher demand, and which are being targeted by potential competitors.

Finding Gaps in the Market through Competitor Analyses

But knowing what people are clamouring for is simply not enough, if the competition already has their bases covered in that area, you’ll have to put in a lot of work to just match them and hopefully take some of their market share.

No, what you need is something a bit more in demand. You need to find the gaps that competitors are missing out on.

You need to know what potential customers want, but aren’t getting any of.

A competitor analysis is a strong avenue for doing this, and is another important part of search engine optimisation that you can use to expand your brand.

Once you have used keyword research to find out what is in demand, you can use those keywords to find out what your competitors are doing.

These ‘organic competitors’ are those that are currently ranking for the keywords you have found, and exploring their offers will give you a good idea of how competitive your expansion will be.

Remember, for both competitive analyses and keyword research, that you should do the research within the locations you are expanding into, particularly if you are looking at a global market, an option available to you in the Google Ads Keyword Research Tool.

It goes without saying that the markets you want to break into are those that have a fairly high demand and a low level of competition, but going with these markets or more competitive ones will have a lot to do with your expertise, reputation, and the resources available to you.

Finding Gaps in the Market through Competitor Analyses

But knowing what people are clamouring for is simply not enough, if the competition already has their bases covered in that area, you’ll have to put in a lot of work to just match them and hopefully take some of their market share.

No, what you need is something a bit more in demand. You need to find the gaps that competitors are missing out on.

You need to know what potential customers want, but aren’t getting any of.

A competitor analysis is a strong avenue for doing this, and is another important part of search engine optimisation that you can use to expand your brand.

Once you have used keyword research to find out what is in demand, you can use those keywords to find out what your competitors are doing.

These ‘organic competitors’ are those that are currently ranking for the keywords you have found, and exploring their offers will give you a good idea of how competitive your expansion will be.

Remember, for both competitive analyses and keyword research, that you should do the research within the locations you are expanding into, particularly if you are looking at a global market, an option available to you in the Google Ads Keyword Research Tool.

It goes without saying that the markets you want to break into are those that have a fairly high demand and a low level of competition, but going with these markets or more competitive ones will have a lot to do with your expertise, reputation, and the resources available to you.

Leverage SEO: Contact ATKASA for Details

All in all, SEO is great for finding and researching new markets, but its primary function as a great way to advertise organically, is still its most powerful one.

If you would like to know more about our SEO services for growing brands and businesses like yours, be sure to visit the ATKASA website today.