Getting started with Google Ads?
If so, keep reading.
Getting started with Google Ads?
If so, keep reading.
First of all, using Google Ads might sound like rocket science when you have no idea how to run ads, let alone figure out who to target. However, it does not have to be. After reading this, you’ll have a clearer understanding of what Google Ads are, how they work, and the different types. All of which will help you get a better grasp on Google Ads.
Most start-up businesses are now getting on this online advertising wave since more and more businesses are going online and want to get as many people glued to them as possible. In the beginning stages of your online marketing journey, you’ll encounter thousands and thousands of terms and tools around online advertising that will assist you in growing your business’s online presence. And the trick to getting ahead of the competition is to narrow down your approach to a simplistic yet effective approach.
What do I mean by this?
Basically, your focus is mainly on growing website traffic and getting new customers for your products or services. The objective sounds easy enough, but that’s far from it. For you to withstand the test of time in the digital space, you’re going to need to get some skin in the game. Which way to start by learning how to leverage the power of Google Ads?
But before we get into it, you’re probably wondering what is Google Ads?
What is Google Ads?
Google Ads is Google’s online ad program. Google Ads is a service that allows you to market your business, offer products or services, raise awareness, and drive visitors to your website. You can use Google Ads to build online ads that target people who are specifically interested in the products and services you offer.
You may create and edit your ad campaign, including the ad text, settings, and budget, at any time with your Google Ads account, which is maintained online.
There is no minimum spending requirement, and you are in charge of your spending. You get to choose where your ad appears, set a budget that works for you, and track the effectiveness of your campaign.
Think about the value you’ll receive when you use marketing tools like this one. You can save a lot of money on advertising and still get the same results, if not more.
Next, you might wonder if Google ads are worth it.
Absolutely! For businesses of all sizes, Google Ads are an effective way to reach a wide virtual audience. The system is extremely flexible, and you can start, stop, pause, or adjust your bids at any time.
Wouldn’t it be great if you could push a button and customers would just land on your website at the exact moment they are looking for your product or service? Of course, but this isn’t just about you clicking a button and watching thousands of people flood your website. Even so, you can certainly turn the tables around with the right digital marketing strategies in your corner.
How does Google Ads work?
By now, you have a better understanding of what Google Ads is and what they can do for you. Now it’s time to talk about how it works and what you’re getting into.
Ready? Let’s dive in.
Google Ads operate under a pay-per-click (PPC) model. Businesses target a certain keyword on Google and place bids on it, competing with other advertisers on targeting keywords. You can set a maximum daily budget for your ads. You’ll never pay more than a set amount every day on that ad, which might assist you in determining how much to spend on your digital marketing campaign.
Marketers have three options for their bids:
- Cost-per-click (CPC). How much do you pay when a user clicks on your ad?
- Cost-per-mille (CPM). How much do you pay per 1000 ad impressions?
- Cost-per-engagement (CPE). How much do you pay when a user performs a specific action on your ad (signs up for a list, watch a video, etc).
Afterwards, Google takes your bid amount and combines it with its assessment of your ad, called a ‘Quality Score.”. According to Google, “Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”.
The score number is between 1 and 10, with 10 being the best score. The idea is that the more users click on a marketer’s advertisement, the more likely they will accomplish the advertisement’s goals (e.g. becoming a lead, making a purchase). And when a user sees the ad and clicks on it, the marketer pays a small fee for that click (thus pay-per-click). Your quality score, combined with your bid amount, creates your ad rank. The higher your score is, the less you have to spend converting.
Now that you know how Google ads work, let’s take a look at the different types of Google ads you can use for your campaign.
Types of Google ads
Google offers a variety of different campaign types:
Search campaign ads appear as text ads on the results page for the keyword. These are the ads you’re probably most familiar with. They appear on the search result page with the black “Ad” symbol next to the URL.
- Display campaign
The Display System makes use of Google’s large website partners to display your ad on a variety of websites around the internet, and it can exist in several formats. Your ads might first appear on third-party websites. You may also have a video ad shown as a pre-roll before YouTube videos, and you can promote your ad on Gmail. Finally, Google’s app network allows you to have your ads shown in third-party apps. Ads can be designed in a way that incorporates a gif, text, video, or picture. The Display campaign system is a great source of leads.
- Shopping campaign
With a shopping campaign, you can promote your products in a much more visible way. These ads might appear as pictures on the search results page and in Google Shopping. If you have a physical product, Google Shopping ads can help you generate quality leads by allowing people to see your products directly.
- Video campaign
These are pre-roll ads that show up before YouTube videos. Instead of advertising on the Display Network more widely, Google allows you to choose video ads specifically. If you have a great video ad concept that you want to try out, this is the way to go. The video campaign ads are available in several formats. There are skippable video ads and ads that cannot be skipped. You can also choose from a variety of overlays and banners.
- App campaign
Display ads for apps are also included in the Display Network, but you don’t need to design each ad individually. Rather, Google’s large app partners will take your text and assets such as photos and make an ad for you. An algorithm will then test different asset combinations and use the one that performs the best most often.
According to Review42 (2022), every second Google receives about 70,000 queries. That’s about 227 million searches each hour and 5.4 billion searches per day, giving us a market share of 90% of the worldwide search engine market. Search engines like Google are the most popular. There are about 246 million unique visitors to Google in the United States. This is approximately 75% of the population.
So if you are thinking about getting started with online advertising, Google Ads is the best way to go. You now have a general understanding of what is Google Ads, how they work, and the different types. As a result of the information provided above, you should be able to have a clearer understanding of Google Ads and be able to build on your current marketing strategy.