How FOMO Murders The Marketing Game

Young Female Adult laying in bed experiencing FOMO on social media

 

Fear Of Missing Out

Have you ever felt so compelled to be in the know? Have you ever asked yourself what’s all the hype? That exact feeling you’re having, that feeling right there… is FOMO.

How FOMO Murders The Marketing Game

Fear Of Missing Out

Have you ever felt so compelled to be in the know? Have you ever asked yourself what’s all the hype? That exact feeling you’re having, that feeling right there… is FOMO.

Young Female Adult laying in bed experiencing FOMO on social media

What is FOMO?

The sensation or perception that others are having more fun, living better lives, or experiencing better things than you are is referred to as the fear of missing out. It is characterized by a strong sensation of envy and harms self-esteem.

It is frequently worsened by social media platforms such as Instagram and Facebook.

How Copywriters Use FOMO To Effectively Persuade You To Buy Or Click.

Think about it. Every single social media post, every Facebook ad, every email sent to you, all have a purpose…and that is to Sell Sell Sell.

Crazy isn’t it.

Even on YouTube the ads you see before the actual video you planned to watch sometimes have a “drawing effect” feeling. When the content or copy is too good, you have this deep desire to find out what in the heck is going on.

How Businesses Leverage FOMO And Social Media.

Human psychology doesn’t change, so finding marketing tactics to address or evoke emotional effects can benefit your company for many years to come. It serves as a powerful incentive for why individuals do what they do.

When you were a kid and used to give the excuse “but all my friends are doing it,” your mom would say “if your friends jumped off a bridge, would you do that, too?”

To be honest, in this day and age, some individuals might respond yes, and they’ll make sure someone takes a photo of them doing it as well. 

Ironic right?

What Goes On In Your Head When Experiencing FOMO.

We’re only now hearing about the fear of missing out (which appears to be closely related to the hashtag #YOLO, which stands for “you only live once”), but the psychology behind this is not new. When it comes to social psychology and human behavior, FOMO is deeply based in loss aversion.

 The term “loss aversion” means exactly what it sounds like.

People are motivated by their fear of losing something, and they will go to extreme lengths to avoid it. This can be useful in certain ways, which is why many individuals deliberately choose to acquire various forms of insurance to protect themselves, their finances, and their belongings. Because losses are seen to have twice the impact as wins in someone’s life, this may be a powerful motivator.

Generally, as human beings we are conditioned to our primal default setting. Which is to eliminate all fear and find ways in which we can safeguard our way from negative outcomes. In this case the negative outcome out of not being in the know is not knowing

Mind wrecking I know.

Everytime our friends go out for lunch, it looks like a grand adventure with the dozens of pictures they post about it. We don’t want to be left out of “The Next Big Thing,” whether it’s a product or an event.

How Do Marketers Use FOMO And Social Media To Drive Customer Action.

 Ever heard of mind control?

 Well in this case we can call it word control. It’s true what they say, words have power. The power to convince, the power to change beliefs, the power to get you to pull out your wallet.

Crazy right?

No, the world values great writers not for their success but value them for their ability to suck us into their world of thought. What does this mean?

Imagine you see a McDonalds Ad on Facebook, and somewhere along the lines you see descriptive words that either make you feel hungry or wanting to try out the new menu.

Words like “mouth-watering patties” can instantly create desire, this is where social media crushes our will power. 

Your friend buys the exact meal you saw on the Facebook ad, and they post a picture of themselves enjoying it with the caption “Worth it!” or use emojis. By now your head is all over the place trying to figure out what’s so great about it? Is it because it tastes good? or because you’re not the one having it? You’ll never know until you try.

Great marketing happens when businesses can turn their brands into a place of empathy.

 Conclusion

The truth behind all of this is that we can never run from it. If you know what you’re doing, this marketing strategy will  literally destroy your competition. 

The take home from this is “If you can use FOMO THEN USE IT”.

Sources

https://www.verywellmind.com/how-to-cope-with-fomo-4174664
https://revive.social/fear-of-missing-out-social-media/
https://www.forbes.com/sites/forbesagencycouncil/2020/08/12/content-writing-vs-copywriting-in-digital-marketing-whats-the-difference/?sh=460e34a53cea