Internet marketing is the way forward A growing number of South Africans are turning to their smartphones and other devices for information. Fin24 recently reported that South Africa is forecast to see a massive jump in internet traffic. This is exciting news for individuals and businesses who choose to market online. Hiring specialized service providers such as ATKA SA who does it on your behalf – looking at the figures – seem to be the way forward. Cisco Visual Networking Index 2015, predicts that there will be 27 million internet users in SA by 2019; up from just 15 million in 2014. Internet protocol (IP) traffic is also forecast to grow six-fold, representing an annual growth rate of 44%. These figures should make you jump off your office chair in pure delight if you grasp the fact that these figures represent prospective clients. Some of whom are still untapped. Posting and viewing of videos online is also rapidly growing. Cisco said that a significant percentage of that growth will centre on internet video consumption; with South Africans expected to download 43 billion minutes of video content by 2019. Specialists such as ATKA SA stay on top of trends in this regard and have been using this mode of communication for a while now. Internet equals social media; equals business It’s no longer a secret; Facebook is finally asserting its physical presence in Africa. With more than a billion people, Africa is an important region to Facebook, and their teams want to do more to help people and businesses connect. The company said its active user population in Africa has grown 20% to 120m in June 2015 from 100m in September 2014. More than 80% of people across Africa access Facebook from mobile phones – more figures that shout possible business. ATKA SA has tapped into that as part of their specialised marketing services and is reaping the fruits as the industry grows both locally and internationally. Here are just some of the top reasons to take advantage of online marketing and the ever growing internet population. You’ll make more sales When people know your business exists, they’re much more likely to become your customers. If your marketing campaigns are doing their job properly, you’ll start to see an increase in sales shortly after you get started. You’ll increase awareness Sometimes your best customers might see your advertisements hundreds of times before they buy anything. A lot of people see an ad or online recommendation and, instead of buying straight away, remember the brand name for future reference. Raising awareness plants your business’ brand, its product and its benefits in the mind of your target audience. By raising awareness through marketing, you’ll build a huge audience of potential customers who know who you are, know what you can offer, and know exactly where to find you. You’ll build a social asset What could you do with a list of one million potential customers? By marketing your business now, you can build a powerful social asset that you can sell products to tomorrow. Whether you opt for an email list or a Facebook Page, giving your audience a way to connect with you gives you a powerful platform for selling products and asking your audience important questions. You’ll learn your marketplace When you first start your business, your target marketplace can look as vast as the ocean. Once you start marketing, you dive below the surface and instead of seeing a massive expanse of waters; you start to see different communities, subcultures, and a huge network of different connections. Marketing online opens your eyes to the reality of your industry. Once you start your own campaigns, you begin to notice what your competitors are doing. This information helps you develop your own campaigns, learn more about your target audience, and get a better feel for your industry. The Internet is not going away. How much potential business are you losing by ignoring this powerful marketing tool? Contact ATKA SA Director, Leon Marinus for advice on how to make optimal use of the internet as a marketing tool. ATKA SA Cross Channel Marketing Specialists is the way forward for effective online marketing in South Africa.