Alongside the fact that social media is a great way to keep in touch with your friends and business partners, this socialization tool also does a great job when it comes to helping your website with your organic search engine ranking. The main benefit brought by social media from an SEO standpoint comes from the fact that it basically directs traffic and it also provides some indirect links for SEO, links that can bring you a great number of new customers. These back links are great if you want to succeed in the SEO world, as it allows your website to share Internet traffic, page rank, and organic SEO. On top of that, there are many social media sites that provide a high ranking potential. Because of that, these social media pages can help you boost traffic towards your site as well, not to mention the fact that you can also try to create more than a single search listing for your company. This is essential when it comes to gaining the best possible results from a search engine ranking standpoint such as Google. Thanks to social media, you have the unique opportunity to increase the Google Author Rank which will help you become better known in the online world, not to mention that this will have mainly the same benefit from an SEO point of view. Tests have also shown that social media actually helps you get your content indexed much faster. This is mainly caused by the fact that there are many shares performed very fast, so your content will be much easier to find because of that. The traffic brings a major SEO boost, and your site can take full advantage of that if you want. Social Media platforms also allow for higher ranking due to the keywords used in profile descriptions, content and in some cases image descriptions. Thanks to the sharing ability, you have the opportunity to boost the importance and spread of your major keywords, something that in the end will help you generate even more leads. It’s all about having the proper content and using it the right way, not to mention that SEO brings a major boost because of that. Studies have also shown that with the help of social media you will even have the option to leverage the local search powers and get listed in the local listings. Lastly, social media will help increase the domain ranking, which will lead to an even better placement in search results. In the end, SEO is all about having the most optimized site that brings a great user experience, and thanks to a better domain ranking, you have the ability to achieve the best results while also having a heavily optimized social media. All in all, social media brings a wide range of benefits to website owners, because it helps improve the SEO characteristics tremendously. It’s very easy to use and implement, but maybe the best thing about it is that it helps you connect with your users, while also dealing with SEO as well!