Your brand is your business, without it consumers will have no way of distinguishing you from your competitors, no way to remember you. Your brand essentially represents what your business/product stands for. This is why it is vital you take care of and grow it, make your consumer fall in love with your brand. Provide nothing short of excellent customer service Who buys your product or service? Consumers and clients are the ones who keep your business alive, who keeps the money coming in. Customers should be treated with the utmost respect and a smile. Something as simple as this will keep them coming back, you will see. This rule applies both in person and on social media. It is easier to share your piece of mind online when you aren’t physically faced with the person complaining. When you receive a complaint on social media, you should treat it with especial care since one wrong word can spark a PR crisis. Be consistent in your level of quality People tend to remember the mistakes more than the good moments. You have to set a high level of quality and constantly stick to it. Food is a brilliant example, your steaks have to be seasoned the same, cut and cooked the same every time. One slip up can ruin your whole reputation. A consistent level of quality will garner trust in your customers. Once you have gained that trust, they won’t want to work with or buy from anyone else. Just you. Create and Share valuable content The content you share on social media and on your blog needs to be of value to your audience. This content should be of high quality with no errors whatsoever. If the people enjoy and relate to the content you share, they will share it, and if they share it, your audience grows, if your audience grows, your clientele will grow… you know what happens after. 😉 Keeping up appearances If you are selling a product, everything about that product should look appealing, the inside as well as the outside. People tend to judge a product on its looks first and if your product’s packaging grabs their attention more than the competitors’, you are on a winning road. The same applies to your service. If you think about it in a very odd way, your employees who provide the service are essentially products. They should all be dressed well and behave in a polite fashion. Your employees should treat customers with care as well and never be rude or late to any meetings. Be number one If you manage to combine all of the above with a touch of excellence thrown in, your brand will become the one everyone turns to. There are no exceptions or other options, people will have no choice but to buy from you. It’s just as simple as that. Never give people an excuse to buy from someone else. Here at ATKASA we leave no room for second thoughts. It is your brand or no one else’s. Send an email to info@atkatemp.co.za and turn us into the Heartbeat of your Brand.