How to Set Marketing Goals for 2023

Digital strategy development requires you to have one key component in place before you get started drawing up a plan, and that thing is a marketing goal.

How to Set Marketing Goals for 2023

Digital strategy development requires you to have one key component in place before you get started drawing up a plan, and that thing is a marketing goal.

You cannot set out on any type of journey, be it marketing or otherwise, if you don’t have a clear objective in place to guide every step of your campaign.

You might think that a marketing objective as broad as ‘get more sales’ is enough, but more often than not, marketing objectives are a little more complicated than that.

So, to help you make the most out of your 2023 marketing budget, let’s take a look at how to set some worthwhile goals first.

What is Your Major Business Goal?

Your business goals and your marketing goals will more often than not be closely aligned. Of course, it is every business’s goal to be more profitable, to take up more of their industry’s market share, and to build better, longer-term relationships with their clients.

Of course, your business objective for the year might simply be to survive and become more stable.

It could be to become a household name, in which case setting ‘leads’ as your marketing objective would be off the mark.

The point is, you can’t hope to understand which marketing objectives would work best if you’re unsure about your business ones.

How Primed is Your Audience?

Depending on your niche, how established you are, how engaged your audience is, and a slew of other factors, you may find that your audience simply isn’t ready for certain types of marketing actions taken by your brand.

For instance, how likely are they to sign up for a newsletter or follow you on social media if your name hasn’t been established yet?

If they already know who you are, but tend to move towards your competitors, your marketing objectives need to reflect ways that you will bring them on to your side of the fence.

Is there enough hype around your brand? Is there too much of it? Does your brand speak to their desires and pain points?

These are all questions you need to have answers to in order to see how primed your audience is, so that your marketing approach can work around that.

What are Your Benchmarks?

What kind of success do you want to achieve? What results do you expect to see? Benchmarks help give you a yardstick, a target in the distance that you can spot and work towards hitting.

Be careful with your benchmarks though, you need to account for what is possible and practical for your brand, your potential strategy, your budget, and your business.

The old adage of ‘shooting for the moon and landing amongst the stars’ doesn’t quite ring true here. If you shoot for the moon and miss, you may just end up wasting an entire marketing budget on the wrong type of rocket fuel.

Look at Your Competitors

Have a look at your most successful competitors, particularly the ones that are within the realms of your business. If for instance you are starting a new soft drink company, your nearest competitor is more likely to be Kingsley than Coke-a-Cola.

Once you have outlined who they are, focus closely on their marketing to see what they are doing, and what you can draw about their marketing goals from that.

Then, in this era of postmodernism, see what you can copy from their campaigns to replicate the success they have had.

More so, try to identify where they have missed opportunities that you can snap up for yourself, and draw your objectives from that.

Contact ATKASA Digital Agency for Details

While this article serves as advice, there are numerous different ways to determine your marketing goals and make them a critical part of your digital strategy development.

Do you need assistance with setting up and reaching your advertising objectives? Be sure to browse the ATKASA Digital Agency website today to find out more.