How Google Mobilegeddon will affect your business How Google Mobilegeddon will affect your business. On 21 April, Google announced its latest algorithm update, and this time the message is clear – optimise your website for mobile users, or get demoted. While Google users sleep peacefully, unaware of how much their search experience is about to improve, companies of all sizes are frantically scrambling around to get their websites up to par. Although the update had not been formally named, it was dubbed #Mobilegeddon out of fear for how it might impact website owners. This is a frightening time for web developers and owners alike, but Google’s approach is justified. In recent years, mobile searches have increased significantly; so much so that it overtook desktop searches. Thus, it makes sense that Google took action to accompany their loyal mobile users. If anything, Google might just be doing website owners a favour by motivating them to adapt to the future of web browsing.   How this will affect your page ranking on Google When a mobile user searches for a topic related to your content and your website is not mobile-friendly, it will sink down the ranks giving preference to those websites that are. With desktop searches, the results will remain unaffected. The latter is of little comfort, seeing as the majority of Google users are on mobile devices. This means that mobile-unfriendly sites will lose out on a large chunk of visits and, subsequently revenue. The new update could cause content of lesser quality to rank higher than quality content, as long as such content can be accessed and consumed by mobile users. However, if your content is of superb quality with loyal visitors backing it up, you could still maintain your page ranking, regardless of the mobile-friendliness of your website. This update will affect rankings of pages rather than an entire website. What to do to reap the benefits of this update Optimise your website and its content for mobile. This really is the only safe way to survive Mobilegeddon. The algorithm will seek out text that is appropriately spaced and large enough to read on mobile devices without excessive tapping or zooming. It will also avoid sites with unplayable content or that requires the mobile user to scroll horizontally. The algorithm affects search results in all languages globally. Natural speech should be used in content, as this is the way users type when they search. Website owners can test the mobile-friendliness of their pages with Google’s Mobile Friendly Test. If this is unsuccessful, it’s best to contact specialists such as ATKA SA for urgent assistance in getting your pages optimised for mobile. Is there in saving grace if for mobile unfriendly sites? Even though Google did give warning of this update and did everything in their power to educate website owners of how to conform, there is still light at the end of the tunnel. This update had been rolled out globally on 21 April, but it only started rearing its head on the evening of 22 April. The comfort in this news is that it might still take a few weeks before reaching its optimum momentum. This potential gap, should not be seen as a breather, however, as optimising your site for mobile is no walk in the park. In conclusion, Google is completely user-focused – as clearly demonstrated – and you should be to. If mobile users can’t access your website you could lose them for good, whether or not they found you via Google. Get professional and urgent help by contacting ATKA SA on 011 024 3847 or