At ATKASA Digital we pride ourselves on our level of dignity and get rather hot under the collar when we hear the promise land that some other companies “claiming to be online marketing experts” offer potential clients.
How do you know if a so called digital marketer is not the real deal?
We take a look at some of the promises that they will make upon meeting you.
They say your Google listing is about to expire
Not only is Google free, it’s not going anywhere. Even if you didn’t register your business with the search engine, you may still be listed on Google. The company makes it their business to know that you exist and to share your information.
They guarantee a No. 1 Google ranking
Google expressly warns against SEO companies guaranteeing anything, let alone a coveted No. 1 Google spot. Rankings are volatile — they fluctuate and can only be influenced, not controlled. Therefore, a ranking can’t be guaranteed.
They promise top rankings in 48 hours
Building legitimate traffic to your website is a marathon, not a sprint. If you want to generate a surge of traffic to your website or a top ranking on Google, you have to pay for it through advertising.
The price seems too good to be true
If you have two bids with one that’s super low and another that’s super high, then the odds are good that you’re negotiating with different scopes and styles of work. Ask somebody who knows the lingo to help you compare apples to apples.
They post your blogs on their site
If you’re paying somebody to blog for you and they post all the articles on their site and not yours, their website will gain any benefits of increased traffic and search engine placement, not yours.
They need to clone your website for “tracking purposes.
If any online advertising company you’re considering tells you that they never need to talk to your web design company to develop an online marketing campaign, run away quickly. Most of these companies plan on cloning your website. This is a bad deal for two reasons: The cloned site they’re creating is a site they control, not you AND Your website is rewarded for its unique content.
They say they’ll do all the work.
This is marketing code for “we are going to make up nonsense.” If your marketing company never has to talk to you about what’s going on in your business, then they have no idea what’s going on in your business. And the marketing they produce will also have nothing to do with your business. Good marketing requires interaction from all parties to ensure it’s consistent throughout all mediums and true to your values and company culture. Good marketing always requires an investment of time.