Leverage the power of Twitter

Mobile devices is where the power of twitter truly shines


Twitter is a ‘microblogging’ system that allows you to send and receive short posts called tweets.

Leverage the power of Twitter

Twitter is a ‘microblogging’ system that allows you to send and receive short posts called tweets.

Mobile devices is where the power of twitter truly shines

Essentially, Twitter is a virtual discussion platform between brands and customers. People can ask questions and start discussions that are called subtweets. 


You can use Twitter to find new customers in the next five minutes – for free.

You can find discussions about your niche, and providing expert insight can grow brand awareness for your brand. 

Sometimes, a link to a supporting blog post is a great way to develop your status as an authoritative figure and drive traffic back to your website. 

Here’s what you’ll be exposed too as a start-up brand,

192 million daily active users, 63 percent of all Twitter users around the world between the ages of 35 and 65, 500 million tweets are sent out every day, and 40 percent of Twitter users purchase something after seeing it on Twitter.

Inherently, Twitter is a gold mine!


Content writing has become more important when it comes to engaging with your target audience. 

On Twitter, you’re able to see and connect with your niche head-on in a discussion. Developing content (relatable content) has become easier than ever. 

With millions of South Africans on Twitter, it has pushed businesses to actively invest their time and marketing resources to reach and engage with their customers. 

Consumers can express their personal opinions about brands on Twitter without fear of judgement and ridicule. 

Therefore, this then helps businesses see reviews on their product or services for free.

That’s just the tip of the iceberg, my friend.

Twitter not only being a social media platform but the home ground for controversial topics. 

Looking to step up your game?

Twitter is a platform where businesses can track their ad performance on https://ads.twitter.com.

The Power Of Twitter Ads.

You pick your target audience

Reaching out to the right audience by targeting them based on their interests, region, gender, device, or individuals who are similar to your following, furthermore, increase the relevance of your message by targeting terms in people’s Tweets.

You can boost your message and get discovered by people in your niche 

Get your Tweets and your account in front of more people who are interested in you.

Set a budget and pay for what works

You only pay when users follow your account or retweet, like, comment on, or click on your Promoted Tweet.

You have absolute control. There is no minimum expenditure, and you may begin and discontinue your subscription at any time.

However, Twitter is cost free marketing.

Twitter is free to use. You don’t have to pay to be on Twitter, and you don’t have to pay to tweet. 

Your business could benefit from reaching out to your Twitter audience at no additional cost.

Another added benefit of using Twitter is that your business increases in sales.

According to Oberlo, more than 55% of brand followers are more than likely to purchase or recommend products or services after following the brand on Twitter.

Twitter isn’t just a platform for you to interact with people but also for your business to increase sales and grow your revenue.

Here are the top 4 Twitter statistics every marketer should know for 2022

• Being aware of the average time spent on Twitter

According to Statistia(2019), Twitter users spent an average of 3.39 minutes on the social networking platform per session.

Guess what? 

Twitter’s new character limit per tweet is 280-characters.

Makes sense.

Bite-sized tweets are more effective for quick content consumption. 

In South Africa, Twitter plays a role in our medium to communicate breaking news. Frankly, journalists make up nearly a quarter of all verified accounts on Twitter.

• Success in business-to-business marketing

According to Statista(2018), 67% of all B2B businesses are using Twitter as a digital marketing tool.

Brand messaging is no longer a simple one-sided conversation whereby consumers only listen. 

They are now well-equipped to react, respond, and interact not only with brands and their messages but with other consumers who are also engaging.

• Twitter Demographics: Age 

According to Thevab(2018), 63% of Twitter users is between 35-65 years old.

These statistics reflect the platform’s essence, as views and opinions about brands and their influence on customers are communicated. 

Unlike the younger demographic, who are more Snapchat and Instagram orientated, text content becomes ineffective.

• Twitter Statistics

  • Every day, half a billion tweets are sent. (Mention, 2018).
  • That adds up to 5,787 tweets a second.
  • The average Twitter user follows just five brands.

Given the intense competition, marketing on Twitter will not be a stroll in the park. But it doesn’t mean you can’t succeed.

Keep these Twitter statistics in mind while developing a social media marketing strategy. Consider the best times to tweet in order to reach your target market (s).

Play around with your tweet schedule and analyze your tweets statistics to determine the best time to send out a tweet.


With 330 million active users, a large pool of customers to reach out to and interact with, no wonder Twitter is a gold mine.

So, if you aren’t already on Twitter, then your company may lose out since your rivals are probably already there.

Ultimately, your success as a brand on Twitter boils down to your approach.