Many social media marketers use platforms such as Facebook, Twitter, Google+ and LinkedIn to grow their clients’ brand.

All of these platforms have grown immensely over recent years, changing and evolving in order to give users a better and more secure place to connect with other people. The changes to LinkedIn’s groups provide users with more privacy to share their thoughts and reduce the amount of spam seeping into the groups. No more Public groups Conversations are no longer public due to the fact all groups changed to either standard or unlisted groups.

Members are still sharing information and posts, only the content is hidden to outsiders unless you gain membership into the group. Con: It is not so easy for marketers to gain access to groups anymore. They will have to ask someone in the group for an invite.

Pro: Standard groups are still a great platform for marketers to cement relationships and gain clients in the long term. They only have to share even better content to connect with group members, and has that rule ever changed? Unlisted groups Formerly known as Member’s only groups, unlisted groups cannot be found through a LinkedIn search anymore. As they are now so private, these groups are perfect for employees to communicate, to test new products on a small group of people or as customer support groups. Unlisted groups are only used so share quality content and not for marketing purposes. Con: It is difficult to find these groups, as they are invisible so to speak.

Pro: Marketers can create their own unlisted groups for clients to get the public’s opinion on certain products. Members will be more comfortable sharing their opinions knowing no one will see their conversation. Mobile App for groups People can use the LinkedIn Groups app to engage with other members anywhere, anytime. This makes communication easier and people can respond to posts quicker. The homepage highlights what’s popular in the group.

Con: Whom are we kidding? Making the decision to expand to mobile is never a con. Pro: Connecting with other members is easier and faster. Stricter content filtering LinkedIn has upped its content filter to eradicate any content that sounds too promotional. Many marketers have made the mistake of taking the ‘social’ out of social media and bombarding the audience with promotional content. All social media platforms aim to better the user experience first and marketers ought to remember that.

Con: This filter will make advertising a business a little more difficult. Solution: Businesses have to become more creative with the content they share and build relationships with the audience before they attack members with promotional content.

With the right recipe, businesses will be able to build trust and gain new clients. What are your thoughts on the changes to LinkedIn groups?