Mobile application development


The evolution of mobile apps have not only contributed to the technological advancements of smart phones, but also to the convenience in our lives. From the calculator, banking, online shopping and music apps, once monotonous tasks can now be completed using our cell phones, decreasing the demands on our time, while cultivating our recreational activities.

As leaders in digital marketing, we have observed the increasing trend of organisations seeking innovative ways in which they can connect with, and improve their client’s user experience. Mobile application fit this description as observed by Knowwarth technologies: apps are faster, instant and productive. The predictions of digital marketing trends this year have anticipated an increase in digital engagement, with mobile apps taking the lead. Not only do they help decrease marketing costs, but they also increase your business’ search engine optimisation; making the organisation more visible during online searches on web engines.

In order to better understand the development of mobile apps, we explore the three different categories of software programmes: native, web and hybrid as follows:

Native apps are developed for the particular platforms on which they are hosted on; they are native to their operating programme. These apps are specifically designed for the programmes that host them such as Android or iOS, operate at high speeds and boast high responsive rates. Examples of native apps are cameras, phonebooks and calendars. They are the best performing apps and do not require internet connection but are expensive and difficult to design.

Web apps are designed to be hosted by browsers such as Chrome, Firefox and Internet Explorer. Although similar to websites, the only difference is that they are more user-friendly as they compress the overwhelming information available on websites to make the app more operational. Examples include Gmail and Hootsuite. They are uncomplicated to build and feasible, but operate slower and are less innate.

Alternatively, Hybrid apps are an assortment of both web and native apps. These applications work just like native apps yet need the internet to function. Examples such as banking apps and Netflix act as Hybrids as they are readily available on various application stores. They use the same coding languages that native apps use and codes which assist in enabling web-views. They are easy to construct and are more affordable to design but are slow and are less interactive than native applications.

As industry professionals, we have discovered that most businesses would rather make use of hybrid applications as they are inexpensive, simple to design, and readily available on distribution services such as Playstore for Android, App store for iOS and Microsoft Store for all Windows devices. Mobile applications are able to extend over tablets and watches, enhancing user accessibility. We have discerned that organisations often want software programmes which are either free or affordable, yet in our experience we have found that when deciding on the application type you want to use, your choice should not be based on feasibility alone but should also take into account functionality and accessibility. If you need further clarification on how your business can further exploit this strategy, send us an email at or give us a call on 011 024 3847. We will gladly explain the entire process and how it works over a cup of coffee.