Okay, so you’re on Facebook and you like Tony Robbins’ page because you found his last event really insightful. Few hours later you log into your account again and you have JT Foxx and Gary Vaynerchuck vying for your attention through their clever ad targeting and an ad announcing that Robert Kiyosaki’s latest book is selling for R600 on Loot. BUY NOW!
You know what we’re talking about. Those sneaky, sneaky “You may also Like” ads. It can be quite intrusive and bothersome. Makes one downright paranoid. Who’s this eye in the internet spying on you? Huh-HUH?
That’s Facebook targeting, my friend
When creating Facebook Ads, marketers have the ability to target their audience right down to the colour of their nail polish. Just kidding, or maybe we aren’t. You like the colour pink? Facebook will know about it and so will marketers.
Marketers can target location, age, interest, language, occupation and who knows what else. This is also the reason why your mother, for example, would see ads for botox and you may see ads for student travel discounts.
Cookies and milk
Cookies are designed to store a small amount of data specific to the page visitor. This data can be accessed by the web server or the page visitor’s computer, allowing the server to deliver a webpage tailored to the visitor.
Geo-targeting refers to the practice of delivering content to a user based on his or her geographic location. This can be achieved on the city or zip code level via the IP address of a device’s ID. Marketing professionals target users by way of their, the users’, mobile devices.
Remember Gmail asking you to enter your home address back when you created an account? Mm-hm, honey, Google wants to know all about you. A potential customer’s location can tell marketers a lot about that person. Geo-targeting thus enables marketers to target consumers with more relevant ads and content.
It’s awesome if done correct, incredible even, but there’s a fine line between friendly and stalking. Imagine you were busy ordering pizza and you get a notification on your phone to stop what you’re doing and head on over to the competing pizzeria because they have your Hawaiian favourite on special right now. Creepy stuff.
All of the above being said, if done right these targeted ads can bring customers and businesses together in a beautiful song of harmony. Businesses don’t have to waste time badgering their potential customers with irrelevant ads and content. The general public can access what they’re looking for in an instant, saving them a lot of time and frustration.
Chill though, we have manners
As a marketing agency we value the information we gather and treat said information with respect. As a business owner, you won’t need to fear coming across as a stalker with our delicately targeted and designed ads.
Come, let’s have some coffee and we’ll tell you all about how we can help you reach hundreds and even thousands of people in your location.