Preparing Your Brand for Black Friday with Online Marketing

From e-commerce websites to brick and mortar stores, Black Friday is a phenomenon that has proven to be a gold-mine for those brands that know how to capitalise on it.

Preparing Your Brand for Black Friday with Online Marketing

From e-commerce websites to brick and mortar stores, Black Friday is a phenomenon that has proven to be a gold-mine for those brands that know how to capitalise on it. 

Love it or hate it, the tradition of Black Friday can be one of your biggest sources of income and sales each year, but only for those brands that have done what is necessary to make the most of it.

‘Tis the season for promotions, which means now is the best time there is to promote your brand. Here are a few things your business can do to prepare itself for its busiest day of the year.

Get Your Brand off the Streets with e-Commerce

A concern for a lot of business owners over Black Friday relates to the security of brick and mortar stores. We’ve all seen videos of the expected flurry, many of us have been a part of the promotion-crazed crowds of people fighting their way into stores.

While this is great for sales, it isn’t always what business owners want going on in their own doors; there’s just too much room for things to go wrong.

So, why not take those promotions out of the store and handle them online by moving into the digital realm with an e-commerce website. 

You can offer the same ridiculous promotions and get the same influx of hungry customers, without anybody setting foot inside of an actual store.

Online sales have become a preferred way of doing things, both for business owners and their customers. 

The convenience, safety, and promotional value of buying (or indeed selling) online over Black Friday simply cannot be understated.

Refine Your Website

Whether you’re driving Black Friday shoppers to an e-commerce website or through your front doors, you need to make sure your website is up to speed. Shoppers often start their buying journey on a website, this is where they do all their research. 

On a day like Black Friday where it pays to go out with a plan, this is even more emphasised.

So make sure your website is up to date with all of your offerings and Black Friday promotions, that the site is secure enough to be trusted, is optimised enough to run speedily even with thousands of visitors, and that it is user friendly.

Be Social About it

People start looking for Black Friday deals long before the day, those shopping lists quickly become plans of action, road maps to the best promotions. 

But where do customers like yours find this information?

Generally speaking, social media is one of the most used places for this type of research.

You should start marketing your Black Friday deals on social media at least two weeks before the big day to drum up some excitement around them.

Don’t just settle for sending out posts here and there, use the power of Facebook or Instagram ads, boost them to get them in front of more people, and get more of them through your points of sale on the day.

Advertise Online

Of course, social media isn’t the only online place to market to as many people as possible, it’s also not the only one that lets you target specific types of shoppers. Google Ads is one of the most effective and popular ways of doing it too.

The Google Ads platform offers pay-per-click advertising approaches for display ads, search ads, and even video ads on YouTube, making it an excellent place to reach people who are searching for deals like yours.

Leverage these platforms weeks before Black Friday to get people knowing about your promotions. Bonus points if you run these ads alongside social media ads to make them work together.

Using this approach and social media, you can even direct potential customers right to your e-commerce store if you have one.

Visit ATKASA Digital Agency for Details

If you would like to know more about promoting your business or e-commerce website online, be sure to check out the ATKASA Digital Agency website for details.