PROVEN-PROBIOTICS

PROVEN PROBIOTICS

Meet the client

With over 30 years’ experience in probiotics, coupled with continual research and new product development, ProVen is one of the world’s most respected producers of probiotics. The company is owned and managed by Dr Nigel Plummer, a world-renowned expert in the field of probiotics. Dr Plummer produced his first human probiotic in 1994, having previously worked in the field of animal probiotics. The products developed by ProVen Probiotics have been used in research relating to allergy, common illnesses and specific digestive complaints and are designed to be used in pregnancy, through infancy, childhood and into adulthood.

Challenge

ProVen has requested that ATKASA DA help launch ProVen Probiotics in South African Market with a limited budget having to reach the correct audience in a field that is extremely competitive.

Execution

ATKASA DA has created a social media presence for ProVen Probiotics by creating a FB and Instagram profile along with a responsive website and by creating Brand awareness ads, likes ads as well as SEM ads and having a fantastic product Launch of Shape Line helped us achieve some great results.

Results

By exceeding the expectation on growth of the SA social media platform to outnumber UK with 3000 followers as well as Launch product being published in both Get it Magazine and selected to be published in Glamour Magazine which is one of SA’s largest lifestyle magazine’s without any marketing budget allocated for print.

Meet the client

With over 30 years’ experience in probiotics, coupled with continual research and new product development, ProVen is one of the world’s most respected producers of probiotics. The company is owned and managed by Dr Nigel Plummer, a world-renowned expert in the field of probiotics. Dr Plummer produced his first human probiotic in 1994, having previously worked in the field of animal probiotics. The products developed by ProVen Probiotics have been used in research relating to allergy, common illnesses and specific digestive complaints and are designed to be used in pregnancy, through infancy, childhood and into adulthood.

Challenge

ProVen has requested that ATKASA DA help launch ProVen Probiotics in South African Market with a limited budget having to reach the correct audience in a field that is extremely competitive.

Execution

ATKASA DA has created a social media presence for ProVen Probiotics by creating a FB and Instagram profile along with a responsive website and by creating Brand awareness ads, likes ads as well as SEM ads and having a fantastic product Launch of Shape Line helped us achieve some great results.

Results

By exceeding the expectation on growth of the SA social media platform to outnumber UK with 3000 followers as well as Launch product being published in both Get it Magazine and selected to be published in Glamour Magazine which is one of SA’s largest lifestyle magazine’s without any marketing budget allocated for print.

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