Although some might deny it, marketers have since the earliest of times had an effect on more than just our decisions on what to buy. Marketers have always played a massive role in how we perceive society and each other. To prove this ATKA SA took a selection of 5 vintage ads that say a lot more than the price of a certain product. It is evident in these ads that marketers have become a lot more sensitive to customers’ emotions; and a great lot more responsible with their power of influence. Some of these might have you thinking, …“ how was this even allowed.”

Now, now let’s not get the husband angry

This 1952 ad for the Chase and Sanborn Coffee brand speaks volumes on the presumed position of women.



Parental guidance advised

Sega was the king of adult video game ads back in the day. The ad below was part of a series of ads that took the 18 rated angles.



More than a damsel in distress

Alcoa Aluminium clearly thinks women are helpless. This ad aimed to show how easy it is to open one of the Hytop’s which were added to tomato sauce bottles and many other household items. wom


Role model Santa Now if kids were taught that smoking is wrong and Santa is the one to impress this one ought to have caused some confusion.

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Violence is not the answer- or is it?

“Us Tareyton smokers would rather fight than switch!” is the enduring slogan that appeared in magazine, newspaper, and television advertisements for Tareyton cigarettes from 1963 until 1981. It was the American Tobacco Company’s most visible ad campaign in the 1960s and 1970s.