Search Engine Marketing

What is search engine marketing?

SEM (search engine marketing) is a digital marketing strategy for improving a website’s search engine results pages (SERPs). Paid Google ads, PPC (Pay-Per-Click) and SEO are other forms of search engine marketing.

Why is SEM important?

Search engine marketing has become a critical online marketing approach for expanding a company’s reach, as a rising number of people study and purchase items online.

The majority of new visitors to a website discover it through a search engine query.

Advertisers only pay for impressions that result in visitors, making it a cost-effective option for a firm to spend its marketing budget. As an added advantage, each visitor helps to boost the website’s organic search ranks.

When compared to other platforms such as social media, where users are not intentionally seeking something, customers entering search queries to discover valuable information are in an optimal frame of mind to make a purchase.

Consumers are most receptive to new information when they are exposed to paid Google ads. PPC and SEO are non-intrusive and does not disrupt their tasks, unlike the bulk of online ads.

Search engine advertising provides immediate results. It’s undoubtedly the quickest approach to get people to visit your website.

How SEM works

Search engines use complex algorithms to guarantee that the most relevant results, including location and other accessible information, are returned for each search.

Paid Google ads appear at the top and side of search engine results pages to obtain greater visibility and prominence than organic results in paid search advertising.

How We Can Help You Stand Out

As specialists in Search Engine Marketing (SEM), we have the skills to formulate a powerful strategy, growing your online visibility and driving your business toward its full potential.
ATKASA can help you position your brand on page 1 of any related search query with assistance from the leading agency in Joburg.

Get started on our Marketing Packages and be streets ahead of the game.

For more on our Marketing Packages related to Search Engine Marketing, fill out the Enquiry Form for more info.

This is what you need to know about SEM

When the term SEM, or Search Engine Marketing, was introduced into business lingo just over a decade ago, it was used as a blanket term for any kind of marketing or targeted advertising that would allow companies to expose their websites to a wider audience…

The Importance of a 360 Digital Marketing Strategy

A 360 digital marketing strategy is a way to ensure that you find out where your customers spend their time online and target them through their preferred platforms. The importance of this is to cover all bases and reach bigger volumes of people…

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