Search Engine Marketing
What is search engine marketing?
SEM (search engine marketing) is a digital marketing strategy for improving a website’s search engine results pages (SERPs). Paid Google ads, PPC (Pay-Per-Click) and SEO are other forms of search engine marketing.
Why is SEM important?
Search engine marketing has become a critical online marketing approach for expanding a company’s reach, as a rising number of people study and purchase items online.
The majority of new visitors to a website discover it through a search engine query.
Advertisers only pay for impressions that result in visitors, making it a cost-effective option for a firm to spend its marketing budget. As an added advantage, each visitor helps to boost the website’s organic search ranks.
When compared to other platforms such as social media, where users are not intentionally seeking something, customers entering search queries to discover valuable information are in an optimal frame of mind to make a purchase.
Consumers are most receptive to new information when they are exposed to paid Google ads. PPC and SEO are non-intrusive and does not disrupt their tasks, unlike the bulk of online ads.
Search engine advertising provides immediate results. It’s undoubtedly the quickest approach to get people to visit your website.
How SEM works
Search engines use complex algorithms to guarantee that the most relevant results, including location and other accessible information, are returned for each search.
Paid Google ads appear at the top and side of search engine results pages to obtain greater visibility and prominence than organic results in paid search advertising.
How We Can Help You Stand Out
As specialists in Search Engine Marketing (SEM), we have the skills to formulate a powerful strategy, growing your online visibility and driving your business toward its full potential.
ATKASA can help you position your brand on page 1 of any related search query with assistance from the leading agency in Joburg.
Get started on our Marketing Packages and be streets ahead of the game.
For more on our Marketing Packages related to Search Engine Marketing, fill out the Enquiry Form for more info.
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