Social media has become such a large part of our lives that we tend to not think about it as a new type of media. The fast paced and mobile nature of social media as a whole has meant that we can multitask and stay connected at the same time, whether it’s at work, on the road, or in bed at night.
On the other hand, traditional media, such as television, radio and print media take up an increasingly smaller portion of our lives, because the general consensus is that all of the information we really need can be found on the social networks we make ourselves a part of.
This is good news for businesses and anyone that is reliant on exposure in the social sphere. Recent statistics show that, especially among the main social media sites (Facebook, Twitter, YouTube LinkedIn, etc) that the time we spend is becoming more focused on social media than the traditional. On average, Facebook users spend around 1.5-2 hours a day in total browsing posts and interacting with others, Twitter users spend around 20-30 minutes per session, and YouTube users spend between 1 and 3 hours browsing videos and content (taking into account that some individuals remain logged into their respective sites all day, which staggers statistics and averages).
On the other hand, traditional media has taken a fall in response to social media. While sitcom and entertainment shows still remain relatively popular, news and information shows have slowed to 30 minutes, once or twice a week, and the sitcom or entertainment format is dropping, but more slowly.
Being part of large networks via social media is continually proving to be one of the most fundamental parts of any company’s success, and ATKA Online can provide an easy entrance into this new world for you and your company. To find out more about what ATKA can do for you, visit the website or send an e-mail now for more info.