Social media in the corporate space

In light of Minister Gigaba’s recent scandal, we thought an educational article for all the working class and business owners of this country would be a great idea to educate and broaden our knowledge about social media.

As we all know, social media refers to the all the apps and websites that allow us to share our daily lives and content. There are career based social platforms like LinkedIn and Opportunity then social ones like Facebook, Twitter, Instagram and so forth. These internet communities have become a prominent part of our daily lives that it might blur the line on what content is appropriate and not for public consumption.

Not only the company you work for has the power to scrutinize your social media and find fault in it, for the past years we have witnessed people losing jobs and businesses because the online community took it upon themselves to make sure they pay for their sins (take for example Adam Catzavelos). Although our country does not have solid social media laws in place, the traditional media laws are applicable in online cases, that is why you have to have good social media policies in the workplace. Employees might argue that corporates are controlling them on their personal pages and that it has nothing to do with the company they work for.

The policy must consist of high intolerance on:
Hate speech – can be defined as any speech, gesture or conduct, writing, or display which may incite violence or prejudicial action against a protected individual or group, or disparages or intimidates a protected individual or group.

Defamation of character – can be defined as the wrongful, intentional publication of words or behavior in relation to another person that has the effect of injuring their status, good name or reputation.

Bullying and harassment- also referred to as “cyberbullying”, is the term used to describe the use of the Internet to harass, threaten, or maliciously embarrass
Invasion of privacy/Disclosure of private information- the illegal sharing of company or colleagues private information.

Prejudice against people based on their race, religion, gender, sexual orientation, upbringing background and so forth should not be tolerated because if a business lets their employers share haphazardly about this it means they also share the same sentiments. Rather than dealing with a huge PR mess, a social media training plus a proper understanding of policies is what companies should invest in.