Social Media Marketing Etiquette

Social media platforms have always come bundled with a bit of etiquette behind them, ways of behaving that help ensure everyone online has a pleasant experience, and social media marketing is no different.

Social Media Marketing Etiquette

Social media platforms have always come bundled with a bit of etiquette behind them, ways of behaving that help ensure everyone online has a pleasant experience, and social media marketing is no different.

Contrarily, the marketing side of these platforms needs to be handled with quite a bit more care than is required from the average user.

Inundating social feeds with cheap advertising tactics makes the social sphere an unpleasant place for all visitors.

More than that, it can paint your brand in an unfavourable light for those communities that engage with it.

This makes conducting advertising on social platforms something that has to be done with a bit of thought behind it, a little consideration for your audience and their expectations.

Here are some points on the etiquette you need to follow when advertising on platforms like Facebook and Instagram:

Personality Comes First: Promotion Comes Second

The word ‘social’ in this context isn’t just for show, it describes how individuals (and entities) in the community interact with each other.

While social media is the ideal platform for digital promotions of all kinds, you need to remember that you are interacting with people first and consumers second.

One of the major advantages to social marketing is that it allows your brand to express a bit more of its personality.

People by and large suffer from advertising fatigue, especially in online spaces where they go to find some downtime, and your campaigns need to respect this. Having a personality is no longer just a benefit in this regard, it is an expectation.

So, even in the most promotion-focused posts on your Facebook or Instagram pages, make sure that you put a lot of emphasis on the social aspects of your message first. Talk to your audience, not at them. Then let the promotional objective come through as a secondary feature.

Be #Strategic with #Hashtags

Hashtags are a great way to make posts more visible to your online community, and they can be extremely powerful. This might lend itself to the idea that the more of them you use, the better your posts will perform… and there is, admittedly, some truth to this.

But it is also possible to overdo it on hashtags. You really don’t want posts that take a shotgun approach and use any hashtag with even the most meagre levels of relevance in them.

Using too many hashtags is about more than drawing the wrong people in and watering down your audience, it’s about creating an image of your brand that can’t help but feel generic.

This is never a good look on a platform where your unique personality should shine through, so use hashtags sparingly and strategically.

Respect your Competition

It might be tempting to run the competition down, especially if they aren’t exactly the most trusted entity in your industry. But as it would be in any type of advertising, this needs to be avoided at all costs.

Leave the negative reviews up to their customers who, as people who have interacted with their brand, have a right to share their experiences with the community or voice their grievances.

You, as the competition, have no such right, a point that is recognised not just on a professional level, but on a social one as well.

Fewer things can tank your reputation faster than being seen badmouthing the competition, it doesn’t exactly radiate confidence in your own brand, and your audience is aware enough to notice these tactics and stay away from them.

So leave the competition’s name out of your mouth if you have nothing nice to say about them, even if they don’t do the same. 

It puts your best foot forward.

Stay Positive

There is enough negativity in this world, so much that it can be difficult to focus on anything else sometimes. 

There are few places where negative opinions are expressed and run through the echo chamber like they do on social media, and brands need to step back and use a different voice than the audience they address.

No matter the nature of your brand, positivity and hopefulness are key to a persuasive message. Don’t position your brand as the bearer of bad news or your community will start avoiding you eventually.

Positivity sells, and in the social space, your brand needs to be a beacon of it. So run those posts through a bit of a filter before publishing them, be sure to omit any negative language or structures, they do nothing to impress your audience.

In any industry, negativity repels your audience and makes your message less effective, positivity draws them in to listen.

For instance, instead of saying ‘Are power cuts cutting into your production time’, for instance, say something like ‘Keep the lights on for longer’.

Be Responsive to Your Community

One of the biggest benefits (and again, it’s an expectation) to social media marketing is that it allows for two-way communication between brands and their audiences, whether those be clients or people simply interested in the brand.

Being able to hear what your audience is saying about your brand will give you invaluable information about how it is received, what they think about your products and services, what they want to see more of, or indeed, what they want less of.

Another major component here is that it gives customers a place to ask questions directly to you, or voice their grievances with their experiences.

But even more importantly, this opens up opportunities for you to respond to their questions and concerns, and to engage more closely with the community.

People also don’t like feeling like they’re being ignored, which is a mistake that so many brands make on social media, and it’s never a good look.

So be responsive to their messages and comments, don’t keep them waiting. Be prompt about it.

Don’t Offend Your Audience

Continuing on the note above, you need to be gentle about your responses. 

Which isn’t always easy. A particularly sour review can injure your pride as a brand, but you need to maintain composure and respond professionally and politely to them.

Offer assistance to your upset audience instead of a defence, and never EVER be rude about it.

The same goes for any message you put out on social media, whether it be a post, announcement, or promotion. Be mindful of any elements that might upset or offend people in your audience, and avoid them.

Visit ATKASA Today for Social Media Marketing Services

Advertising on social media doesn’t need to be complicated. With the right partner’s assistance it can be simplified and largely beneficial to your brand. 

If you would like to know more about our services for social media advertising, be sure to visit the ATKASA website today.