Marketing evolves as the consumer’s needs change too. Knowing the basics and referencing them from time to time is good but it’s not a hidden fact that what might have worked 5 years ago might not work today.
In this digital era, aligning the needs of your consumers with your services online can improve your sale tremendously that is why in this article we are going to be discussing how you, as a business, can come up with a digital marketing strategy that works for you.
The 4 Ps of marketing are still very much relevant. How do you incorporate them into this digital era, you might ask.
Product- Consumers search innumerable amounts of sites searching for a better deal for the desired product. It’s not just the pricing or quality of the product that influences the sale, how user-friendly your website is might be a factor plus you can also use the “cookies” they leave behind to know the demographics of your potential and existing consumers. In fewer words, it’s about more than just the product and service, it’s about the whole experience.
Place (placement) – This is pretty much RELEVANCY. No one wants to view the second page on Google. A lot of tools and tactics can be used to be relevant when consumers are searching for a business like yours. This is where content marketing comes in (we will go in-depth with that soon). Using keywords in your content increases chances for clients to find your business.
Promotion- The good thing about digital marketing is how cohesive it can be and interdependent with one another. For example, you can promote your social media pages on the website (vice versa) or push clients to read your blog or listen to your podcast on social media… the list goes on. The key is to get one of the tools right and the opportunities are endless.
Price- Your potential and existing customers never really know how you decide on the pricing of your product or service and since the internet is booming with businesses like yours, it will not be that hard for them to find a cheaper offer. You can then exploit this situation and look into your competitor’s websites/apps and take notes of where you lack overall and how you can adjust your pricing.
In addition, you might want to contact professionals in this field to make your life 10 times easier. Here at ATKASA we will take care of all your digital marketing needs from websites to social media and content marketing.