Facebook is a behemoth, very few competitors have managed to gain popularity in the ways that
Facebook-owned apps have been able to. Instagram, Facebook and WhatsApp make up the most
downloaded and popular social media apps however TikTok has proved to be a worthy competitor.
With over half a billion users, the Chinese app may be giving social media CEOs sleepness nights.
Companies have, in their troves, invested into marketing strategies that have largely been digitally
TikTok may be the fourth horsemen that more brands will have to pivot to, to engage with a younger
audience- a younger audience who are defecting from Facebook and have long migrated from
Snapchat to Instagram and its Stories feature.
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