Creating engaging and clever social media content is no easy task, it can be challenging and sometimes take up a lot of your time. Sometimes, the creative juices don’t flow, or you simply don’t feel inspired by the brief you have been given for a specific brand. With the ever-growing digital marketing landscape, it is important and necessary that you do your research when it comes to content curation to stand out and be a step ahead of the competition. The challenge most agencies face comes in two folds- you need to keep creating while ensuring that you maximize engagement amongst your audience. Creating content that does this is even more difficult, which is why content curation should also be part of your content mix. Despite it being an easier way to maintain content flow, many people and businesses still do it wrong.
Luckily we at ATKASA have done our research and have found a few simple steps you can follow to improve your content and how it is perceived by your audience.
1.Publish Your Content at The Right Time.
We can’t stress enough what a difference a few seconds can make when it comes to the time you publish your content. You need to ensure that the people it is intended for actually see it. There is only so much your analytics and reporting can tell you and for that reason here are a few things you should keep in mind when posting on the three main social media platforms.
For Facebook, the best times to post are when people are unfocused and away from their work desks. People generally browse through Facebook during the day when they have nothing else to do and follow a rapid-fire pattern, so keep things catchy and high impact, and make sure to use attractive visual media.
When it comes to Twitter, their demographics run more educated and professional. More people are have started using Twitter as a source of news, and a way to connect to a tightly curated personal audience. Leisure time like this is the perfect opportunity to give people something longer and more meaningful to sink their teeth into. Since Twitter has a word limitation and the half-life of individual tweets is finite, your strategy for Twitter should involve a higher volume of content than you would use elsewhere.
Almost two-thirds of Instagram‘s users are aged between 18 to 30, with over 71% of people in this age group saying that they actively use Instagram. Social media reports show that people usually use this application in the evening, with the peak times being after 9 pm, so keep this in mind when considering what and when to post. Also, remember that Instagram is primarily a visual app so try and post images on your feed that will make people want to come back.
2.Choose the Correct Content to Share.
This is probably the one thing most brands struggle with, choosing the correct content to share. Most people make the mistake of sharing content that they find appealing, forgetting that they are talking to a wide audience of people. A rule you should always follow is to ask yourself: did you find the content you posted useful? Will this content be the reason you attract a new follower to your page or the reason someone carries on reading after a minute?
This is why it is important to remember that people follow you because of who you are and what you do. They follow you because of the things you say, and because the information they receive from following your feed is worthwhile to them and adds value to their lives. So if you don’t find something useful, the likelihood is that they won’t either. At the end of the day, what this means is that you’re going to have to read the articles and images that you may potentially be sharing with your followers.
Social media is supposed to be social, so… be social. At the very minimum, when sharing content, you should tag the original creator in your post so that they know that you’re sharing their content. Better yet, carve a little extra time out of your day to send a personalised note letting them know.
While you don’t need to get permission to share someone else’s content, reaching out is a great way to get yourself noticed, which can then pave the way for a variety of different opportunities in the future, like editorial collaborations and co-branded content. Plus, it’s a win-win for both parties, since you’re both tapping into new audiences. Most people skip both of these steps, so be willing to go the extra mile. The results will pay off in the long run. So don’t forget to research the topics you plan to write about so that you are fully informed about any questions that may be raised by your followers.
So now that we have shared these tips with you, We hope creating your content will be more of a breeze, we sure as hell learned a few things when writing this article. Don’t forget to follow ATKASA on Instagram (@atkasa_digitalagency) and Facebook for some more engaging and exciting content.