TikTok Ad Campaign: Keys To Success

White earphones hanging to the side of a smartphone with tiktok on the screen

How can you get the best response from your TikTok ads and maximize their effectiveness?

TikTok Ad Campaign: Keys To Success

How can you get the best response from your TikTok ads and maximize their effectiveness?

White earphones hanging to the side of a smartphone with tiktok on the screen

Firstly, the TikTok platform is more difficult to use than other platforms because you can’t just copy your ads from Instagram or Facebook and expect them to perform well on TikTok.

Many marketers are now considering TikTok as a potential tool for the holiday campaign, which is fast approaching.  It is your primary focus as a business, because everyone, literary EVERYONE will be on TikTok this holiday season sharing their memories with friends and family. Think about how your brand could expand with all the views you get.

Which is the best opportunity to leverage TikTok Ads to increase reach and get people to know more about on their scroll feed.

Here’s a giveaway for you in getting started with TikTok Ads.

Here’s 6 steps in getting started with TikTok Ads Manager

 

Step 1 

Decide On A Goal

Select the campaign objective that will drive your ads, and TikTok will optimize your TikTok ad campaign for you. TikTok Ads Manager can help you raise awareness for your business or drive conversions:

  • Drive traffic to your website
  • Increase app installs
  • Grow online sales
  • Attract new sales leads

Step 2 

Choose your Audience

Use multiple targeting options to target the right customers. You can reach people who’re similar to your existing customers using “Custom Audiences” or “Lookalike Audiences.”.

Placing and targeting take place in this step. You can create different ad groups based on different audiences within a campaign. 

Step 3

Establish a Budget

Budget your daily or lifetime payments, and you will never be forced to pay more than you can afford. Ad spend can be adjusted or paused whenever you want.

Select the ad group budget under “Budget & Schedule.”. In the same way, you can set the total amount that you wish to spend for the duration of the campaign or the amount you wish to spend per day.

Once that is done, choose the dates your campaign will be active. By using the Dayparting option, you can schedule your ads to run on certain days of the week or times of the day.

Additionally, you could decide the rate at which the budget would be spent. Among the options are “standard,” which distributes the budget evenly during the campaign, and “accelerate,” which uses it as quickly as possible during a defined period.

Step 4

Design your Ad

You can find TikTok ads in horizontal, vertical, and square formats. Ad agencies can use the Video Creation Kit tool to create videos with their images and customize them with video templates. Additionally, it has over 300 free background music choices.

Use the intuitive video creation by the TikTok tool to upload your videos or images. Smart Video – analyses your footage automatically using artificial intelligence to help you produce videos.

Also, you can use the Landing Page To Video tool, which creates video ads by automatically capturing images from the URL of the landing page and combining them with music.

Step 5

Publish your Ads

TikTok Ad Manager uses a smart auction system to ensure that your ads are viewed by the relevant audience at the right time.

Step 6

Ad Measurement and Management

Transparent analytics allow you to test, learn, and optimize your campaigns. TikTok provides powerful tools that help you measure the performance, effectiveness and real-life impact of your ads.