Top 5 Marketing trends to look out for in 2021
Because of the Pandemic, most companies have predominantly moved online and businesses are now opening their eyes to the cost-effectiveness and benefits of utilizing and implementing Digital Marketing strategies in their business plans.
With more businesses investing more in online marketing, the competition is inevitably growing, and to succeed in this fast-paced industry, you have to do more than just keep up with trends. After surviving one of the most unpredictable years in history 2020, some big and exciting new marketing trends have started to emerge, and we’ve come up with the top 5 trends that we predict will come in handy to survive 2021 as a company that has just migrated to a digital space.
1. Search Engine Optimization.
According to google more than 90% of their users use their devices for assistance and inspiration while busy with their day to day tasks and also over 75% of its users don’t click past the first page of a google search, so getting your business to page one of the search results is vital. Search Engine Optimization ensures that your business or product is easily found by search engine sites through regular and organic search.
Having a high ranking gives the targeted audience the right idea that you’re one of the top players in your said industry. There are many ways you can maximize user experience and improve your website, this includes providing your audience with easy to navigate web pages, relevant information, related to high-quality images and videos to support the text. When all of this is done right it leads to a better user experience which results in more clicks, leads, and higher conversion rates for your brand.
2. Social media
With more people working from home and forced to use technology to stay connected to the world, it is obvious that digital content is becoming a more important part of the consumers day to day routines.
According to a study by Microsoft, the average human being has an attention span of eight seconds. This is a sharp decrease from the average attention span of 12 seconds in the year 2000. These days if your brand isn’t available on the major platforms like Facebook, Instagram, Twitter, and LinkedIn, and regularly puts out engaging content, you’re most likely invisible to a lot of potential customers and clients.
If nothing else, Facebook is an absolute must-have, with an audience of almost 2.5 billion monthly active users, you’re guaranteed to find people who can connect with your niche of business.
Brands have now found a way to utilize short but yet impactful content to get users to engage with their content. Instagram is another widely popular platform, particularly for brands that have more appealing visual content. With this platform, you can implement Instagram reels, stories and quizzes, as a great way to get the message across without losing the attention of your audience.
When implementing these social media platforms to your brands, it is important not to neglect regular posts, even if they’re just updates about your business. Take command of your Social media platforms and shape your online reputation by being responsive timeously and regularly.
3. Personalized Video
Personalized video can be a huge boost for your content, especially if you’re dealing with a complicated topic. People respond well to personalization, no matter what the context, but a video is even more effective than most avenues due to the visual format and ease of digestion for users.
With events and social gatherings being out of play this year, video and webinar content has become even more important. People are less and less interested in sitting through 30+ slides, thus video content has been recognized as an effective tool for marketing. In one study, 52% of marketers said video content was the content medium with the best ROI.
But what about Personalized video? Research has found that over 80% of customers who watch personalized videos to the end, two-thirds of them click on the call to action that appears at the end of the video.
Users want to be able to ask questions and interact with the brand, therefore personalized videos and live videos are a quick and effective way to communicate your message and educate your audience. Consumers want to get information quickly and there’s no better way to do so than with the help of personalized video marketing.
4. Influencer marketing
Social media influencers are people who have built a reputation for their expertise and knowledge on a specific topic, they make regular posts about that topic on their preferred social media platforms and generate large followings of enthusiastic, engaged people who pay attention to their views.
According to Forbes Influencer marketing is growing faster than digital ads and is one the best quickest ways to build your brand and raise awareness among your target audience. Influencer marketing should be an active tactic in your social media marketing strategies to help generate new leads for your sales funnel.
Influencers have built relationships, trust, and credibility with their followers. People respect and take their recommendations seriously. As said, influencer marketing can greatly increase your reach and positioning digitally. Social media users will begin to know more about your brand, who are you, and the solutions you have to offer.
Another benefit of using influencers in your marketing strategy is that you don’t have to have to spend additional funds on testing and finding your audience, the influencer in your industry has already fostered this audience on their social media platforms.
5. User-generated Content.
With the uncertainty of how long things are going to stay this way because of this pandemic. We all should get used to the new normal of doing business, customer experience has never been more important. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.
User-generated content has been an effective and impactful way for brands to forge solid and meaningful relationships with their customers. Social media platforms and UGC campaigns go together like milk and honey. The strengths of each create something extraordinary when combined. Executing a UGC campaign on social media strategy is an excellent method to strengthen your brand and build customer relationships.
Consumers not only crave informative but enjoyable experiences with brands, they want proof before they buy any product, after all, no one wants to make the wrong decision when parting with their money.
A few benefits of User-generated content is that:
- Build brand awareness
- Establish credibility as a thought leader
- Streamline lead nurturing
- Boost social media metrics
- Support lead generation
User-generated content is a gold mine of data, another advantage that’s often overlooked. Analyzing the content your audience shares can generate key insights. This helps you better understand your audience and what they find engaging, which you can further include when conceptualizing strategies for you or the brands you manage.
These are just 5 of the many trends to look out for in the year 2021, But, introducing these new trends into your already existing strategy doesn’t mean you have to completely change your strategy to grab your audience’s attention, just find a tool that works for you, research on how it’ll benefit you in the long run, and you’re ready to go.