Prototyping company Marvel created a Tweetdeck based cousin for Instagram. Social media marketing managers and avid Instagram fans will be happy to know that you can now interact much easier on the user submitted photography platform Instagram, and allow multiple users to monitor your Instagram profile. Picdeck a web app made specifically for Instagram users as a hack-day project, allows you to login to your Instagram profile view your feed, add columns with specific hashtags or even add specific users, viewing them all in real-time. Having only limited capabilities, it does not boast as much capabilities as alternative social platform clients or third party apps, such as Hootsuite, Paper etc. Yet is still a very big step for Instagram as this is one of the only platforms that allow for Social Media-, Online Marketers and John Doe to view and monitor many different hashtags or users at once. Having more than 200 million active users, Instagram has become a big player in mobile based social platforms, thus more and more people are flooding and signing up daily. Even businesses are joining the Instagram stride as a means to allow fans or prospective clients to have a look behind the scenes, at the same time broadening their reach, building their brand, and getting in touch with users in the same industry . Changes and an upgraded version is expected which will include more features such as adding locations to columns and a hashtag counter we predict that Picdeck will become a great monitoring platform.

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