Since many businesses are offering their products/services for sale on the web, or at least own a website that’s meant to increase their visibility, it’s very important for each one of them to have a high search engine rank in order to gain the most exposure. But since there are lots of companies offering similar products, it can be hard to differentiate them properly, and this is where SEO comes in. SEO, also known as search engine optimization is a set of rules that was specifically designed to help a site achieve a higher rank in search engine results. This is achieved by tweaking various components of the website, such the design, but also by optimizing the content with the proper keywords your company wants to rank for. In order for your company to gain the best results from SEO, you need to follow the next tips, as these will help you perform some much needed optimization for your site.
- Find and use LSI keywords
The latent semantic indexing keywords are very important nowadays because they provide relevance and this way your site will be much easier to find. However, you need to integrate them in a natural manner in your content, and not stuff it with such keywords, instead keep a keyword density of around 2% as this is the best one.
- Perform quality link building
In order to gain a good search engine rank you need quality backlinks towards your site. However, instead of creating high quality backlinks, try to offer relevant content that will make other sites link to you. The more reputable the site, the better.
- Write unique content
Many websites nowadays have duplicate or spun content, but in order to obtain a high rank you need to write high quality content that specifically targets your users.
- Use headings
Headings are very important in getting a high search engine rank, but they also provide authority for your content, something that is indeed important. Additionally, it makes the content easier to read as well.
- Write meta description
This description count as it shows the story of the article in search engine, enticing users to click on your site. Making the meta description descriptive and to the point is essential, but be aware that you have only 156 characters to work with.
- Make the URLs SEO friendly
You need to add your keywords in the URLS and optimize them in such a way so that they include descriptive information that also makes the users click.
- Optimize images
Add Alt tags to your images in order to make sure that they are easier to read by search engines, and also make them suitable for the web by using image compression tools, as site speed is a very important criteria for obtaining a good search engine ranking.
- Use social media
Having the best and most optimized site isn’t enough, as you need to market your links efficiently, and this is where social media comes in. It will help you showcase your articles and content to the world, while also allowing you to keep in touch with your customers.
- Add keywords in the first paragraph of the article
This will help you obtain an even better rank for your article, but also make sure that you use the keyword multiple times in the article, as that will help. Thanks to the aforementioned search engine optimization tools you will be able to gain a great exposure for your article, as well as achieve a good search engine ranking. The latter is crucial if you want to make your business profitable by generating new leads and increasing the number of sales. In the end, only good traffic can provide you this, and that’s where the power of SEO shines.