The digital landscape continues to evolve significantly, making agencies and businesses look for better ways to attract leads and promote brands in the most effective and innovative way.
The advent of video content seems to be taking centre stage with new technologies leaning towards favoring the video market more and more. There has been an undoubtedly increased growth in the use of social networks such as, Facebook, Pinerest, Instagram, Snapchat and Tumblr over the years.
Not to say video marketing is a new thing. It has been in existence for many years. However we now see the advent of growing power that video marketing holds and the value of visual content as well as how it has became an important attribute on almost every media channel.
According to HubSpot research, 54% of consumers want to see videos from brands they support in comparison to email newsletters or social image based content. As one of the fastest growing and aggressive forms of marketing tools, video marketing is one of the things that every marketer should make use of today.
HERE IS WHY
Video Marketing Has The Power To Ignite Lustful Memories
HubSpot revealed that video content is most memorable in comparison with text and images, stating that 80% of customers can remember a video they’ve watched a month ago.
Video illustrate a brands’ story, personality and product with the use of sound and visual at a faster pace than words. Because of its use of visual and auditory, it becomes easier for users to remember than they would with text content.
Capturing content is of particular key in the midst of content overload. Therefore it is of utmost importance that marketers create videos that are most creative and memorable and at the same time communicate the brand’s strategy. When users remember your video, they would remember your brand.
Boost Site’s SEO.
HubSpot reports 80% of marketers who are using video marketing said that video has increased dwelling time of customers on their websites. Relevant video marketing content can dramatically improve your site’s SEO by leading people to your homepage. Video also has the power to influence consumers buying decisions. Consumer spending habits have shifted to online; many people are now making purchases online.
Can Be Easily Shared Across Social Media
When users share your videos it helps spreads your online reach. It is typical that people would share videos they most enjoyed watching with their friends, families, colleagues etc.
What is even more exciting about video content is its fit for consumption on all devices ranging from desktops to mobile phones making it user friendly and easily accessible. According to Diode Digital, 60% of viewers will engage in a video post before a text post. Great video posts usually go viral on most social networks than text content would.
Every marketer should start implementing video marketing strategies for their businesses. Video marketing is the revolution that is now setting stage for future marketing.
People are always on the go, the only way to get their attention is by creating interactive videos that can capture their focus and make them want to get the product or service you are selling.
The only way marketers can be able to remain relevant and keep up with the ever changing landscape, is if they invested in cutting edge form of content and that is video marketing. Photos, infographics, memes, illustrations and videos are just a few forms of visual content that has a major impact on the way people consume content.