Why Brands Need to Focus on Engagement

Brand engagement has become a marketing buzzword. Brands understand that engagement is the key to brand loyalty in the digital world where competition is fierce.

Why Brands Need to Focus on Engagement

Brand engagement has become a marketing buzzword. Brands understand that engagement is the key to brand loyalty in the digital world where competition is fierce.

Companies know that engaging with customers, potential customers, and key influencers is important, and the notion of building a community of brand ambassadors can be a powerful tool. The biggest mistake we see today is that more and more brands are becoming copycats within the industry, leaving start-up brands to conclude, “This idea works, so why go through the effort of engaging people?”. 

With so much competition in any market or industry, customers have the luxury of being picky. They weigh the pros and cons of products and companies and can easily take their money somewhere else if a company is found lacking. Having an incredible product or service means nothing without value.

What Is Brand Engagement?

Brand engagement refers to a person’s emotional attachment to a product or service. It’s not only about brand exposure; the goal is also to build brand loyalty and influencer marketing. Internal and external brand engagement is critical. Internal brand building and employee engagement serve to strengthen and grow the brand, eventually boosting the brand for consumers. 

Influencer marketing has taken on a new meaning because of social media, which allows consumers to connect with brands on new levels and form new relationships. Customer engagement is linked to brand engagement, and engaged customers result in higher sales, profits, and market share.

Brand engagement has changed dramatically due to the rise of social media platforms like Facebook, Twitter, YouTube, and Instagram. Specialised sites like Airbnb and Snapchat, platforms with a more professional slant like LinkedIn, and career-related sites like Fiverr. Users can interact with other users and engage with brands on these platforms.

Why Social Media Engagement Is So Important

What makes engagement so important? It’s because social media platforms say so. These days, there’s so much clutter on social media, whether it’s content, engaging communities or people’s daily lives being shown on Instagram stories. The bottom line is that social media is the future and brands are engaging with their target audiences every day on it. Engaged social media users interact with the content you post on social media. Likes, shares, comments, retweets, and @mentions are all forms of engagement that show people are interested in what you have to say.

It has gotten to the point where brands now invest in other avenues that contribute toward brand engagement on social media, like paid advertising and content creator partnerships. All those things help people engage with brands they know and love. Social media has radically altered the way that businesses and their customers communicate, making it possible for businesses to engage with their customers publicly. Business-to-customer communication is becoming a two-way street, allowing people to interact with their favourite brands in entirely new ways.

What Are 3 Reasons Why Social Media Engagement Is Important For Businesses?

Engagement on social media provides social proof of your business

Engaging on social media isn’t just about how many Instagram followers you have or how many likes you’ve accumulated on your business’s Facebook page, though those things can impact how a potential customer views your business. When someone views your business page and finds that you have a large following, it acts as social proof in the same way that a celebrity endorsement or a testimonial from a happy customer would. When someone hits your page and sees that your business is popular, they think to themselves, “Hmm, maybe I will be a happy customer too” – increasing their likelihood of purchasing your product or service.

Social Media Engagement Helps You Reach More People

Because social media platforms are worldwide, your followers and customers may interact with you from anywhere in the world. In the past, businesses that operated globally were limited in their ability to advertise to a global audience, but social media has allowed businesses to reach potential customers all over the world. The social media platforms you use may be set up to convert those views into engagements and visits to your business, resulting in increased sales, with the correct tools in place.

Social Media Engagement is a more cost-effective alternative to traditional advertising

Social media engagement campaigns that generate a lot of shares may create a lot more views and awareness for your business than printing thousands of paper flyers could – all for a one-time cost. One person sharing or retweeting a statement from your business could reach thousands, if not millions, of people for free! Businesses that lose out on this with non-engaging social media strategies are missing out on a huge potential.