Why Create a Social Media Marketing Content Calendar

With social media marketing becoming more and more competitive, efficiency has become key to online success.  

Why Create a Social Media Marketing Content Calendar

With social media marketing becoming more and more competitive, efficiency has become key to online success.

Starting a social media page today is way different than the way it was back in the day.

Overall, your goal is to stay consistent throughout while maintaining your brand’s identity.

Essentially, a content calendar helps with staying organised.

What Is a Content Calendar?

An editorial calendar (also known as a content calendar) shows when and where upcoming content will be published. Typical content calendars include upcoming pieces, status updates, and content updates.

What are the benefits of creating a content calendar?

Here are three ways that content calendars help your content marketing strategy:


A content calendar ensures that all of your content-related tasks are actually happening.

If you’re disorganised with your content production schedule, you’ll forget things.

Or publish less often.

Or neglect to update old articles.

Put another way: a calendar ensures that nothing falls between the cracks.


A calendar makes it easier to collaborate with your team (and outside partners).

If you’re a single-person blog, you may not even need a content calendar in the first place.

But if employees and contractors contribute to your content, then you need something that keeps everyone on the same page.

Today, our content calendar is more of a project management tool than an actual calendar (we use Notion).


A content calendar gives you a big picture overview of your upcoming content.

As an example, we use our calendar to make sure that we don’t publish a bunch of case studies all at once.

Or two guides that cover the same topic.

That way, we can see our entire social media strategy for the next few months on a single screen.

Pretty cool.

9 Easy Tips for Creating a Content Calendar

1. Define your goals

In terms of your content, what is your end goal?

Considering this question when creating your content will help you understand where your content is headed.

You can minimise uncertainty while giving yourself a clear picture of what direction your social media content will take with an organised plan.

2. Create a calendar template

In order to organise your content smoothly throughout the month, it’s always a good idea to have a mind map.

A template layout will make it easier to navigate your content.

Keeping your content organised is just another way to stay on top of things.

3. Choose your Platforms

Pick the platform you want your business to operate under.

When compiling user-targeted content, understanding each platform’s user experience and personas is crucial.

For Instagram, which is primarily used for videos and images, informal tonality can be used.

Facebook is more of a balanced version of Instagram, primarily used by older generations.

LinkedIn is a professional networking platform and a job-hunting tool.

With Twitter, you can get the latest news and join in on discussions.

4. Publish your own content

You should have a system in place that automates the publishing process, allowing you to publish content quickly and easily.

Consistency and efficiency are key in social media marketing.

5. Stay on top of the latest content

Stay up to date on the latest trends, news, and policy changes.

It is essential to keep engagement high and create hype around your next post by doing this alone.

When it comes to social media, “What’s next?” should be at the forefront of your mind.

6. Take advantage of existing content

Recycling old yet effective content from either your competitors or influencers can make content perform better since your competitors usually have some results already.

This will keep you in the loop of what’s trending and what’s not.

Being original is more important than being a copycat.

You should keep flow and authenticity in mind when structuring your content.

People can smell a copycat from a mile away, so make sure you’re using existing content as inspiration for your next campaign.

7. Decide on posting schedules and deadlines

The best part about automation is that when you have a certain process in place, it will help make posting content super easy.

Deadlines are important as they allow you to stay on top of what’s urgent and what’s not.

Ultimately, this process makes social media posting easier than manually posting.

8. Review and update your plan

After you’ve planned out your content, it’s important to review your content for any mistakes and change accordingly.

It is recommended that this part of the process be completed a month in advance.

You can adjust your calendar based on what needs to be changed or omitted.

9. Monitor how your content is received

After your content goes live, you should monitor how people react to it.

Starting with an organised content calendar can help you access content in a timely manner.

Your goal should be to find the best strategy for your business.

Contact ATKASA for Social Media Marketing

If you would like to take advantage of a complete set of tools and expertise that have been developed to grow businesses like yours in the online space, be sure to visit ATKASA today and find out more about social media marketing and content planning.